Association of online publishers Helping media owners build better digital business

Money Talks, but who's listening?

12 Sep 2012

Event Description

"Be Fearless. Hire Fearless people. Know what you’re really about. Product is simple. It’s Customer service that’s hard."Tom Whitwell

Event Description

Forum Panel In the last year we’ve seen a spike in paid content innovation for publishers. From a massive shift to paid in b2b, to the growth of paid apps on the consumer side, to micropayment models for broadcast. As the debate has shifted from ‘how can you charge for digital content’ to ‘how can you afford not to’ – this event looked at a variety of publishers’ paid strategies, sharing case studies on what works, what we’ve learned so far and how user insight is helping publishers perfect the freemium model.
  • What are the options and actions for media owners to become compliant?
  • How will these changes affect publishers' commercial operations?
  • What will be the impact on the user?
Members can download speaker presentations below
The Twitter hashtag for this event was #ukaop.   Autosport: Taking its users on the journey
  • Embrace the Model: ‘A Paywall saved us’
  • What People will pay for: Features, Comments,                Analysis, Images, Stats & No Ads
  • Cherish the engaged - The 1% of Autosport’s audience who provide 11% of traffic
  • Since introducing metered access, allowing better targeting of potential subscribers, conversions have doubled
Rob Aherne Publisher Autosport             Success through content analysis
  • New models are full of surprises. Don’t make assumptions. Base decisions on data
  • Content is king, but form and User experience matter
     Damian Scragg, Managing Director, Evidon
- Patrick Smith, Editor & Chief Analyst, Mediabriefing - Rob Aherene, Publisher, Autosport - Jan Cifra, CFO, Piano Media       - Tom Whitwell, Assistant Editor, The Times - Chris Maples, VP Europe, Spotify
Background The difference between consent and opt-in EU Privacy Directive – what’s on the slate for 2012 Preparing for the EU Privacy Directive Why the cookie audit rush?