Association of online publishers Helping media owners build better digital business

Maintaining editorial standards while driving traffic


Date:
25 Mar 2009
Time:
14.00 to 17:30
Venue:
IPC Media
Address:
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

The role of journalists is evolving to include a greater understanding of search engine optimisation (SEO) and interpreting data. But in the effort to appeal to search engines, is quality journalism suffering?

This forum brought together experts to examine the editorial impact of SEO and to look at what the future for news production might be.

Read AOP's Summary of the event - Google: key to SEO is “helping the user”

Google's Jean-Laurent Wotton spoke about making the most out of your content, covering:

  • Design guidelines
  • Increasing visibility: best practices
  • Webmaster Central: online resources

A Sales Engineer at Google London since 2006, Wotton is responsible for driving adoption of Google APIs and consulting with top customers. His areas of focus are Google Maps, Google Earth and the YouTube API. He is also responsible for promoting Google Webmaster guidelines.

Also appearing at the event was Andrew Lyons, Co-Founder & Commercial Director of UltraKnowledge, discussing Using Search Technology to Build Revenue & Predict the Future, with a Case Study on The Metro.

[Download Andrew's presentation from the event (AOP Members only).]Download Type: ppt
Download Size: 2737k


Julian Sambles, Head of Audience Development at telegraph.co.uk also spoke at the event:

Julian is a SEO and online marketing specialist, currently heading up the telegraph.co.uk Audience Development department, which was set up in July 2007 as part of a streamlining of online activity within the Telegraph Media Group (TMG).

The department allows TMG to maximise opportunities within the new media landscape, focusing on increasing the visibility and distribution of the rich editorial content of telegraph.co.uk to its audience.

He was previously Head of Online Operations, working alongside the Editorial, Commercial and Technical directors to embed digital activity at the heart of TMG’s business model.

[Download Julian's presentation from the event (AOP Members only).]Download Type: ppt
Download Size: 14066k


Dr. Andrew Currah, Lecturer and Research Fellow at Oxford University's Reuters Institute also spoke at the event.

[Download Andrew Currah's presentation from the event (AOP Members only).]Download Type: ppt
Download Size: 3118k


Currah specialises in the digital economy and the future of the internet. He recently completed a book for Oxford University's Reuters Institute for the Study of Journalism, 'What's Happening to our News', which examined the changing business of journalism in the digital age.

He is also a freelance consultant and a regular contributor to Oxford Analytica, with responsibility for their coverage of digital and internet-related topics.

Drew Broomhall, Times Online Search Editor spoke on Building Content Using Search Trends

  • Selecting content that fits your brand
  • Predictive search analysis in action
  • Impact of recession on search behaviour
  • Innovative content creation

Drew Broomhall has been Search Editor for Times Online since January 2007, managing a team handling SEO and search product development. He started his web career as an online journalist, before an interest in search engines led him towards SEO and search technology.

He has previously worked for Yahoo!, the BBC, Xfm, and as a freelance SEO strategist.

[Download Drew's presentation from the event (AOP Members only).]Download Type: ppt
Download Size: 1756k


The event was chaired by Judith Lewis, i-level Search Director.

Read AOP's Summary of the event - Google: key to SEO is “helping the user”

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