Display advertising is just one of several important revenue streams for digital business publishers, said the speakers at AOP’s B2B forum on 29 April, and online communities can be a key factor in developing diversified revenue streams even further.
They may not always bring an instant surge in traffic, but are crucial for building a loyal, engaged user base, and can provide a massive boost to your market research efforts.
Tony Hallett, CBS Interactive's Editorial Director of Technology and Business gave a definitive set of tips around community...Read the full report on AOP's B2B Communities Forum.
The event was chaired by Reed Business Information Managing Director Dominic Feltham
Getting Together OnlineUBM Live's Digital Director John Welsh
gave an overview, speaking on the difference between 1st and 2nd generation websites, explaining what defines communities online and why these communities matter.Download John Welsh's Presentation - AOP Members onlyDownload Type: ppt
Download Size: 11702k
Building Communities - Making A StartPaul Hartigan, CEO of PharmiWeb Solutions
will explain the Challenges of a B2B vertical, how to get from ‘traffic’ to ‘users’ to ‘communities’ and the technical and commercial considerations of online communities.
Communities In Action - Case Studies: ZDNet UK / silicon.com
With two case studies, CBS Interactive's Editorial Director of Technology and Business, Tony Hallett,
will give the practical focus on having the right expectations, engaging a B2B audience, the potential results and rewards and the CBS Interactive experience.
Monetising Your Community AssetsSIFT CEO Ben Heald
spoke about how to attract advertisers, the role of community managers in revenue generation, including social media in ad campaign planning, Integrated campaigns: online and face-2-face and successful community campaigns which Sift has carried out.Download Ben Heald's Presentation - AOP Members onlyDownload Type: ppt
Download Size: 1172k
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