Association of online publishers Helping media owners build better digital business

AOP Forum - Preparing for the EU Privacy Directive


Date:
18 Apr 2012
Time:
13.00 to 17:30
Venue:
IPC Media
Address:
110 Southwark Street, London, SE1 0SU

Event Description

With the EU Privacy Directive coming into force in the UK on 26 May, this event took a detailed look at what publishers should be doing to prepare:
  • What are the options and actions for media owners to become compliant?
  • How will these changes affect publishers' commercial operations?
  • What will be the impact on the user?

Members can download speaker presentations below
The Twitter hashtag for this event was #ukaop. Read our summary of the event Read Matt Stannard of 4Ps Marketing's summary of the event Chairman’s Introduction - Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau (IAB) Facilitating Practical Understanding; Laying Down The Law
  • Detailed update with timescales on current and future proposals across EU data protection framework
  • Regulator view on the evolving framework along with impending challenges and wins
  • Updates, advice and regulator views specific to the privacy & cookie directive
David Smith, Deputy Commissioner & Director of Data Protection, ICO Translating the ICO guidelines into practical steps for publishers
  • What does the directive mean for each party across the ecosystem? Site users to advertisers?
  • The audit: understanding the process AND Post-audit considerations
  • Responsibility and liability
  • Establishing and dictating best practice: managing stakeholders – Agencies, networks, brands
  • Implications of and for 3rd Party Cookies and affiliates
 Damian Scragg, Managing Director, Evidon A Detailed Look at Compliance Options and Models
  • A practical overview of the compliance models in use/available
  • How compliant are the models currently being considered?
  • Implications of Facebook Apps and similar applications
  • What are the cookie exemptions publishers should understand?
Matt Stannard, Chief Technology Officer, 4Ps Marketing Panel 1 - Evaluating Compliance Models, Technology & User Experience
  • What do publishers need to understand about the technological implications of the directive?
  • Considerations for designing the user experience around compliant models
  • Regulators view on user experience concerns and impact
- Matt Stannard, Chief Technology Officer, 4Ps Marketing - David Smith, Deputy Commissioner & Director of Data Protection, ICO - Clive Grinyer, Director of User Experience, Cisco - Damian Scragg, Managing Director, Evidon Google’s Perspective on the Privacy Reforms
  • Google’s privacy concerns and updates – Google Analytics, Chrome
  • What are the consequences for publishers?
  • Consideration of future challenges
Theo Bertram, UK Policy Manager, Google Panel 2 - Investigating the Commercial Implications of the Directive
  • Effects on analytics and browser functionality; how does this impact the advertiser proposal?
  • What to consider when creating and managing third party agreements/relationships
  • Practical & legal understanding of compact policy (CP) and Platform for Privacy Preference (P3P)
  • Best practice guidelines, legal considerations and liabilities for commercial stakeholders
- Theo Bertram, Head of UK Policy, Google Inc - Tim Gentry, Head of Optimisation & Effectiveness, The Guardian - Simon Morrissey, Partner, Media, Brands & Technology, Lewis Silkin,       - Danilo Labovic, Managing Director EMEA, TRUSTe Background The difference between consent and opt-in EU Privacy Directive – what’s on the slate for 2012 Preparing for the EU Privacy Directive Why the cookie audit rush?