AOP Research Forum - increasing audience value & effectiveness

Read AOP's report on this event

As audiences splinter across multiple platforms and screens, the need for accurate, detailed media measurement has never been greater.

Yet integrating digital and traditional data is far from simple. And when it comes to making best use of the data that is available, are we really getting it right? In this forum we ask, where does the future of innovative research lie and what is being done to realise it?

Agenda

Improving data provision and usage

David Fletcher, Head of MEC MediaLab, Mediaedge:cia

• Importance of providing good insight
• The pros and cons of existing digital data
• Using metrics effectively: cutting through the clutter
• How to serve the agencies what they need

Download David Fletcher's presentationDownload Type: ppt
Download Size: 8726k (AOP Members only)

Maximising client value through data

Harry Davies, Team Head for Digital Marketing, COI

• Defining a client’s needs and requirements
• The essential metrics that prove ROI
• Affecting the decision-making process
• Delivering the most pertinent insight

Download Harry Davies' presentationDownload Type: ppt
Download Size: 6518k (AOP Members only)

Proving effectiveness

Sue Gray, Head of Commercial and Corporate Research, Channel 4

• Understanding Channel 4’s online audience in context
• The challenges of providing online audience insight
• Examples from engagement and impact case studies

Download Sue Gray's presentationDownload Type: ppt
Download Size: 6369k (AOP Members only)

Innovation in practice

Gary Roddy, Research Director, GfK NOP Media

• How cutting-edge research is increasing the value of online audiences
• Latest improvements in techniques and how they are being implemented
• Digital footprints - mapping an evaluating the consumer journey
• Future view and opportunities

Download Gary Roddy's presentationDownload Type: ppt
Download Size: 2416k (AOP Members only)

Find out more about the speakers

The event was chaired by Tim Cain, Head of Research and Insight, AOP

Media Partner

Research Magazine is supporting this event as Media Partner.