Association of online publishers Helping media owners build better digital business

Digital marketing

10 Nov 2009
09.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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Using discussion, analysis and practical hands-on sessions, delegates will discover how to develop and maintain their drive to site and digital marketing activity, considering content, pace, formats, tactics, messaging planning, budget and commissions.

Suitable for: Publishers and editors who are responsible for promoting their
website/publications/company online. The course provides an overview of the
various techniques in digital marketing, how they align to offline marketing, and
the mechanisms for measurement and optimisation.

Course content

  • Working with search (Pay Per Click)
  • Working with search (SEO)
  • Display advertising
  • Where email fits in
  • How online PR operates
  • Understanding metrics
  • Dealing with technologies and jargon
  • Devising a digital campaign
  • Integrating with above-the-line/offline
  • Measurement and optimisation

Member price: £475 + VAT
Non-member price: £ 525+ VAT

For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.

Download Booking Form