Using discussion, analysis and practical hands-on sessions, delegates will discover how to develop and maintain their drive to site and digital marketing activity, considering content, pace, formats, tactics, messaging planning, budget and commissions.
Suitable for: Publishers and editors who are responsible for promoting their website, publication or company online. The course provides an overview of the various techniques in digital marketing, how they align to offline marketing, and the mechanisms for measurement and optimisation.
Course content :
• working with search (Pay Per Click)
• working with search (SEO)
• display advertising
• where email fits in
• how online PR operates
• understanding metrics
• dealing with technologies and jargon
• devising a digital campaign
• integrating with above-the-line/offline
• measurement and optimisation
Cost: £475+vat for AOP members / £525+vat for non-members
NB - in June, buy two places and the second is half price.
Contact: Sarah-Jane MacGregor on 020 7400 7533
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