Delegates convinced that digital lies at the heart of their company’s future joined the digital publishing conference hosted by AOP and PPAi, at PPA's Magazines and business media 2007 event on 9 May.Read our report on the event: Waldman calls publishers to action.
This tactical seminar was designed for digital specialists grappling with the business challenges created by social media, the dominance of search, and the commercial reality of delivering multimedia content over digital platforms.
Case studies focused on the three big areas of search strategies, managing communities and online video (and how these three could work together) allowed delegates to hear how others have approached these challenges, as we take a look at the new publishing landscape and what it means for content publishers.
by Helen Alexander, chief executive, Economist
- Keynote: Think three dimensional!
Jack Kliger, ceo and president, Hachette Filipacchi US
- Editorial and creative evolution
- Digital session begins
James Garner, outgoing PPAi chair and account director, Hearst Digital Network and Louise White, incoming PPAi chair and marketing director, Incisive Media
- Moderator’s introductory remarks
Mike Nutley, editor-in-chief, New Media Age
- The new publishing landscape
Simon Waldman, AOP chairman and group director of digital strategy, Guardian Media Group, shares his views on the threats and opportunities for publishers aiming to build successful, creative digital businesses.
- Broadcast yourself
delivering video for the webA series of case studies from media owners that have made video an integral part of their online products, focusing on user experience, return on investment, and the underpinning technology.Speakers included:
- Tom Dunmore, editor-in-chief, Stuff
- Jim Mullen, digital strategy director, News Group Newspapers
- Jill Orr, head of consumer media, CNET Networks
- Search strategies
A case study on the potential and application of vertical search - Henry Elkington, chief executive, CMPMedica
- Crowd control
managing user-generated contentA look at the reality of attracting, sustaining and managing communities of users, discussing good practise in human moderation, the importance of good software design, and gearing up for community self-moderating techniques.Speakers include:
- Sam Michel, managing director, Chinwag
- Adam Laird, managing director, Magicalia Digital Publishing
- Ian Eckert, internet director, TSL Education
- Moderator: Mike Butcher, journalist
- View from the top
Views were heard on the shape and future of the magazine publishing industry from Sally Cartwright, Hello!; Nicholas Coleridge, Conde Nast; Duncan Edwards, NatMags; David Goodchild, H.Bauer; Paul Keenan, Emap Consumer Media; Andrew Lynam-Smith, Readers Digest; Stevie Spring, Future; Evelyn Webster, IPC Media.