Association of online publishers Helping media owners build better digital business

Data capture and analysis for online selling

1 Jul 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
Download Booking Form

Today’s advertisers (and their representatives) are seeking deeper layers of insight into the success of their sales and marketing campaigns. There is a range of analytical tools around from Google Analytics to SmartFocus and Alterian and this course will demystify current jargon and help delegates to take advantage of online channels.

Suitable for: For website managers, publishers with a technical interest, advertising directors and online marketing personnel. Delegates should understand how a website is built and managed and be conversant with tools such as MS Excel and Google Analytics.

Course content

  • how advertisers buy and what they are looking for
  • the value of data
  • data security and protection
  • how to mine rich data seams
  • 10 common fears about data
  • conversion metrics and KPIs
  • analysis and insight
  • setting up a data capture process
  • how to avoid analysis paralysis
  • how to dodge difficult data requests
  • data for customer relationship management

Download booking form:

Download Booking Form