Social publishing – how to use readers to build communities and new products

Date:: 27 Oct 2009
Time:: 09.30 to 17:00
Venue:: AOP Offices
Address:: Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ

A one-day course that is essential for anyone looking to build an online community and take a print readership and make it more three-dimensional. Take advantage of the types of social interaction afforded by Twitter, Facebook and MySpace and see subscriptions rocket!

Suitable for: Editors, subscription marketers, web teams and publishing professionals

Course content

understanding how readers use the web and what tools you should use
the power of community – how to generate interest and traffic to websites
marketing to social networks – what to do and what not to do
using social bookmarking tools to increase the visibility of your site
user-generated content – when and how to encourage it, how and why to use it
how the new interactive user is shaping media consumption
which new web technologies have become an expected and integral part of web content
case studies of sites engaging with its users to generate traffic and subscription sales

Course leaders: John Weir
Member price: £475 + VAT
Non-member price: £525 + VAT

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Social publishing – how to use readers to build communities and new products

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