Association of online publishers Helping media owners build better digital business

Social publishing – how to use readers to build communities and new products

27 Oct 2009
09.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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A one-day course that is essential for anyone looking to build an online community and take a print readership and make it more three-dimensional. Take advantage of the types of social interaction afforded by Twitter, Facebook and MySpace and see subscriptions rocket!

Suitable for: Editors, subscription marketers, web teams and publishing professionals

Course content

  • understanding how readers use the web and what tools you should use
  • the power of community – how to generate interest and traffic to websites
  • marketing to social networks – what to do and what not to do
  • using social bookmarking tools to increase the visibility of your site
  • user-generated content – when and how to encourage it, how and why to use it
  • how the new interactive user is shaping media consumption
  • which new web technologies have become an expected and integral part of web content
  • case studies of sites engaging with its users to generate traffic and subscription sales

Course leaders: John Weir
Member price: £475 + VAT
Non-member price: £525 + VAT

Booking form:

Download Booking Form