Behavioural targeting forum

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

Read AOP's report on the event: Trust key to targeting's future.


Chair’s opening remarks & overview
Matt O'Neill, president, AdMonsters
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Growth of BT
Jeremy Mason, managing director, European Operations, Revenue Science
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Ethics of BT
Nick Barnett, commercial director, Phorm
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The B2B dimension of BT
John Snyder, director, Grapeshot Limited


The Agency Perspective
Matt Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital
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The Publisher’s Perspective
Neil DuLake, commercial development manager, guardian.co.uk
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