Association of online publishers Helping media owners build better digital business

Behavioural targeting forum

30 Jul 2008
13.00 to 17:30
IPC Media Offices
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

Read AOP's report on the event: Trust key to targeting's future.

matt oneill
Chair’s opening remarks & overview
Matt O'Neill, president, AdMonsters
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jeremy mason
Growth of BT
Jeremy Mason, managing director, European Operations, Revenue Science
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nick barnett

Ethics of BT
Nick Barnett, commercial director, Phorm
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Download Size: 721k

john snyder

The B2B dimension of BT
John Snyder, director, Grapeshot Limited

matt simpson
The Agency Perspective
Matt Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital
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neil dulake

The Publisher’s Perspective
Neil DuLake, commercial development manager,
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Download Size: 637k