Association of online publishers Helping media owners build better digital business

Behavioural targeting forum


Date:
30 Jul 2008
Time:
13.00 to 17:30
Venue:
IPC Media Offices
Address:
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

Read AOP's report on the event: Trust key to targeting's future.


matt oneill
Chair’s opening remarks & overview
Matt O'Neill, president, AdMonsters
(download presentation)Download Type: ppt
Download Size: 4037k



jeremy mason
Growth of BT
Jeremy Mason, managing director, European Operations, Revenue Science
(download presentation)Download Type: ppt
Download Size: 1395k


nick barnett

Ethics of BT
Nick Barnett, commercial director, Phorm
(download presentation)Download Type: ppt
Download Size: 721k


john snyder

The B2B dimension of BT
John Snyder, director, Grapeshot Limited


matt simpson
The Agency Perspective
Matt Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital
(download presentation)Download Type: ppt
Download Size: 1091k


neil dulake

The Publisher’s Perspective
Neil DuLake, commercial development manager, guardian.co.uk
(download presentation)Download Type: pdf
Download Size: 637k