Association of online publishers Helping media owners build better digital business

AOP B2B Conference 2012


Date:
14 Mar 2012
Time:
09.00 to 17:30
Venue:
Millbank Media Centre
Address:
Millbank Tower 21 - 24 Millbank London, SW1P 4QP

Event Description

AOP B2B Conference
Reinventing the Business Model – Redefining the Relationship With a world-class speaker list and breakout workshops on all the major digital revenue drivers, this full day conference on 14 March was our first dedicated purely to business media. Presentations from the day (members only) Redefining the Relationships with B2B Clients & Meida Owners Opening Keynote [Download Caroline Taylor's Keynote presentation here]Download Type: pdf
Download Size: 2555k
Insight Spotlights for Global B2B [Download James Weatherill's presentation here]Download Type: pdf
Download Size: 1694k
Reinventing the Business Model [Download Chuck Richard's presentation here]Download Type: pdf
Download Size: 1524k
Maximising the Revenue Drivers  - Workshops: Part One Models for Content [Download Simon Edelstyn's presentation here]Download Type: pdf
Download Size: 2239k
[Download Rob Brett's Presentation here]Download Type: pdf
Download Size: 414k
Second Screen Strategies [Download Ian Eckerts presentation here]Download Type: pdf
Download Size: 3197k
Making recruitment Pay [Download Mike Fahey's presentation here]Download Type: pdf
Download Size: 1318k
[Download George Buckingham's presentation here]Download Type: pdf
Download Size: 1694k
Maximising the Revenue Drivers  - Workshops: Part Two Analytics & Insight [Download James Smythe's Presentation here]Download Type: pdf
Download Size: 1487k
[Download Steve Perks' Presentation here]Download Type: pdf
Download Size: 1170k
Circle Research provided a customised version of its B2B barometer report for event attendees - members can download a copy hereDownload Type: pdf
Download Size: 2583k
.

Programme and speaker details
8:00-9.00               Registration 9:00-9:10              Welcome Lee Baker, Director, AOP / John Barnes, Chairman, AOP
9:10-9:20              Conference Chairman's Opening Remarks Michael Nutley, Interactive Media Consultant  9:20-10:20           Redefining the Relationship with B2B Clients & Media Owners Opening Keynote: Caroline Taylor, VP Marketing & Communications, IBM UK & Ireland 10:20-10:40         Coffee Break 10:40-12:00         Insight Spotlights for Global B2B (Leading B2B Agency Executives and service providers will provide 10 minute ‘spotlights’ featuring innovative and integrated media packages/partnerships for B2B brands, and the unique elements driving the most successful programmes, with q&a session following). 12:00 – 1:00        Networking Lunch 1:00-2:00             Maximising the Revenue Drivers: Part One
  1. Models for Content – Gated, metered or paid? - Simon Edelstyn, European Managing Director, Outbrain  and Rob Brett, Head of Data Trading and Commercial Analysis, Future Publishing Moderated by Michael Nutley, Interactive Media Consultant
  2. Second Screen: Strategies for delivering, designing, and charging for access to content on  tablets, mobile & other ‘second’ screens - Ian Eckert, Director, Abacus e-Media and Jonathan Wright, Publisher, Financial News – Moderated by Joel Harrison, Editor, B2B Marketing 
  3. Making Recruitment Pay - Best practice to create successful recruitment businesses specific to a vertical through advertising and services - Mike Fahey, Account Director, Madgex and George Buckingham, Group Recruitment Sales Director, Haymarket Media - moderated by Alan Whitford, Managing Partner, Abtech Partnership
     
 (Choice of three practical ‘how-to’ workshop sessions moderated by leading industry association / trade publication, with publishers & vendors providing case studies and priorities for professional content publishers in each segment)   2:15-3:15              Maximising the Revenue Drivers: Part Two  
  1. Digital Advertising’s Evolution:  Models to maximise & manage ad revenue through endemic + network and real-time-bidding, including the contribution from attribution, contextual & registration Darren Hamer, Director New Business & Operations UK, 24/7 Real Media and Jon Bentley, Head of Digital Commercial Development, Incisive Media Moderated by Howard Davies, Partner, Consulting, Deloitte 
  2. Analytics & Insight:  Leveraging insight and data for premium audiences against your business model for greater revenues & engagement James Smythe, Managing Director, Culture of Insight and Steve Perks, General Manager, EMEA, aiMatch 
  3. B2B Events, Real & Virtual – Richard O’Connor, Group Client Solutions Director, UBM Built Environment and Sourabh Kothari, Senior Manager, Global Virtual Events at Cisco Systems – Moderated by Tony Hallett, Director, Collective Content 

(Choice of three practical ‘how-to’ workshop sessions moderated by leading industry association / trade publication, with publishers & vendors providing case studies and priorities for professional content publishers in each segment)
3:15-3:45              Coffee Break 3:45-5:00              Reinventing the Business Model  (Four CEOs/ senior execs from major b2b media owners on challenges/opportunities/priorities to Reinvent the Business Model for professional content, and how relationships with their own clients & audiences are changing).  5:00 – Drinks Reception