Association of online publishers Helping media owners build better digital business

AOP Digital Publishing Awards 2014


Date:
3 Jul 2014
Time:
18.30 to 00.00
Venue:
The Roundhouse
Address:
Chalk Farm Road, Camden, London

Event Description

The Awards recognise and champion excellence in online publishing, reflecting the innovation and enterprise that characterises this industry.

The AOP Digital Publishing Awards 2014 took place on 3rd July at the Roundhouse, London.

  Take a look at our 2014 awards pictures Take a look at our 2014 awards video See press coverage

AOP Awards 2014 Winners

Editorial Team 2014 – Business to Business

WINNER:

THE DRUM EDITORIAL TEAM - CARNYX / THE DRUM

OVERVIEW

Aimed at Editorial teams where the majority of publishing activity is within Business to Business content communities. The judges look for evidence of the team’s enterprise, creativity and performance in achieving outstanding success for the site, or digital platforms and the value added to the overall business. There is no requirement that the editorial team should be working solely online.

JUDGES’ COMMENTS

Fantastic growth from an editorial team demonstrating how to adapt and thrive in the digital world.

HIGHLY COMMENDED:

PLANNING EDITORIAL TEAM - HAYMARKET MEDIA GROUP

JUDGES’ COMMENTS

Delivering on data journalism with impressive journalistic breakthroughs.

Editorial Team 2014 – Consumer

WINNER:

VICE UK - VICE MEDIA 

OVERVIEW

Aimed at Editorial teams where the majority of publishing activity is within consumer-facing content communities. The judges look for evidence of the team’s enterprise, creativity and performance in achieving outstanding success for the site, or digital platforms, and the value added to the overall business. There is no requirement that the editorial team should be working solely online.

JUDGES’ COMMENTS

Vice have created an entirely new, vibrant genre for a hard-to-reach generation, using all digital media to great effect.

Digital Commercial Team 2014

WINNER:

HEARST DIGITAL PUREPLAY TEAM – HEARST MAGAZINES UK

OVERVIEW

This category is open to any commercial team working online (but not necessarily solely online) within a publishing operation. Judges looked for proof of the team’s development and evidence of innovation, creativity and commercial success in the judging year. Entries should include testimonials from clients or agencies to demonstrate professionalism and excellent client relations.

JUDGES’ COMMENTS

The disruption from the recent acquisition of Hachette and subsequent integration and consolidation made this team’s achievements all the more impressive. They have clearly shown innovation and creativity in delivering new revenue streams – ultimately leading to an outstanding commercial performance. Creativity around the Anusol partnership was particularly impressive.

Digital Commercial Individual 2014 

WINNER:

JONATHAN KITCHEN – HEAD OF AGENCY - ADNOSTIC/DENNIS PUBLISHING

OVERVIEW

This category is open to any commercial individual working online (but not necessarily solely online) within a publishing operation. Judges look for proof of the individual’s development and evidence of innovation, creative and commercial success in the judging year. Entries should include testimonials from clients or agencies to demonstrate professionalism and excellent client relations.

JUDGES’ COMMENTS

A fantastic hands-on commercial individual coupled with an obviously focused strategic drive. Tremendous blend of innovation and business acumen. A true entrepreneur – recognised a gap in the market and delivered it within the confines of traditional publishing.

HIGHLY COMMENDED:

NICOLA INCHMORE – DIGITAL SALES DIRECTOR – HEARST MAGAZINES UK 

JUDGES’ COMMENTS

A very close second. Demonstrated oodles of creativity and innovation. Together with impressive editorial collaboration she has achieved outstanding results. Grabbed the challenging mobile world with both hands. One to watch for the future!

Digital Advertising Operations Team 2014

WINNER:

UNRULY UK OPERATIONS TEAM - UNRULY

OVERVIEW

Entries are invited from publishers, agencies and advertising networks in the UK who sell or buy online display advertising media. Call attention to any industry standards that your team has contributed to and any industry bodies that your senior ops staff participate in. Entrants are strongly encouraged to include client and customer (including in-house customer) testi monials. Judges also want to see specific examples of ad ops leadership, innovation, and contribution to overall success. These include the results of specific projects initiated by ad operations teams.

JUDGES’ COMMENTS

By working with industry bodies, Unruly have made a huge and leading contribution to the industry not just their own business. They have demonstrated innovation and entrepreneurial spirit.

HIGHLY COMMENDED:

IPC AD OPERATIONS TEAM - IPC MEDIA

JUDGES’ COMMENTS

A huge task delivered across international markets demonstrating incremental revenue to the business. An impressive team!

Digital Editorial Individual 2014

WINNER:

KATE LUCEY – DIGITAL CONTENT LEAD, COSMOPOLITAN, HEARST MAGAZINES UK 

OVERVIEW

Aimed at individuals rather than publisher brands. This award rewards the individual contribution of online journalists, editors and community managers. Entrants are asked to include (or link to) examples of their work and publishing activity in the period, making clear how they measure success against objectives and including colleague / customer testimonials.

JUDGES’ COMMENTS

Kate has been a massive agent for change who’s had a huge impact on her team, site performance and the brand overall.

Research and Insight Project 2014

WINNER:

THE NATIVE AGE – AOL UK

OVERVIEW

Recognising the ever-growing importance of research for the digital media industry, this award reflects the best project including methodology, innovation, results against objectives and business impact. The award is only open to research commissioned or produced by online publishing companies, research and advertising agencies.

JUDGES’ COMMENTS

A research project which directly addresses a live issue in the industry. Demonstrated a great commercial return.

Integrated Media Project 2014

WINNER:  

XFM AND BULMERS – GLOBAL RADIO 

OVERVIEW

An integrated and coordinated fusion of media for a project or product is expected in this category. This means a combination of video, mobile, print, or any other relevant medium. Judges will look for the integration and creation of original or reworked content whilst maintaining a strong brand identity, and why this combination of media makes a significant difference to the brand. Special note will be taken as to how video can operate across platforms and enhance the brand impact.

JUDGES’ COMMENTS

Rather than taking the easy option, this campaign took an ambitious approach and has gone the extra mile in integrating across radio, social and digital out-of-home. It delivered real-time dynamic content and social integration. The customer journey over time and through the evening event made the best use of the cross-platform opportunity. Success was delivered with great brand and response metrics.

HIGHLY COMMENDED:

THE GUARDIAN WITH BRAND USA – GUARDIAN NEWS & MEDIA 

JUDGES’ COMMENTS

Travel campaigns have often been focussed on the point of booking, rather than inspiring and changing perceptions. The Guardian campaign was innovative, contemporary, multi-national and multi-platform. Taking professional and locally generated advice and tips, it included great video content to help bring the message to life across content, advertising, social and digital.

Launch 2014

WINNER:  

RADIO TIMES – DISCOVER TV – IMMEDIATE MEDIA 

OVERVIEW

Open to products, services, apps or websites (no re-launches) that have gone live within the judging period. Entries need to demonstrate use of excellent content, creativity, and marketing, within this limited time. This award reflects the best launch through evidence of its commercial viability, a clear understanding of the target market, and strong evidence of the business impact of the launch.

JUDGES’ COMMENTS

An extremely hard-fought category. The winner showed a clear understanding of how to translate a linear product in a digital world.

HIGHLY COMMENDED:

IPC DIGITAL ADVERTISING - IPC MEDIA

JUDGES’ COMMENTS

Successfully driving incremental revenue with first-party-data in an ever-more competitive ad industry.

Use of Mobile 2014

WINNER: 

MADEFORMUMS & HEINZ BABY – IMMEDIATE MEDIA  

OVERVIEW

Recognising the achievements made within mobile and tablet arenas by digital publishing companies. Entrants need to demonstrate how the brand fits into the medium, explaining specifically how it has added value, and what makes it accessible and suited to the mobile or tablet device. Judges will consider entries from mobile websites, mobile and tablet/eReader apps and look for commercial results demonstrating long-term viability. Judges require entries to be viewable within the judging period and will seek evidence of ease of access and the unique benefits and satisfaction of users.

JUDGES’ COMMENTS

A blend of editorial, commercial and mobile UX design, helping time-poor Mums’ with weaning recipes and content in an “easy to digest format”. Using customer insights to recognise a need and an opportunity to deliver. Working with a brand to create content destination reaching the target audience.

Commercial Partnership 2014

WINNER:  

GLOBAL RADIO AND BULMERS

OVERVIEW

Entries are invited from digital publishers and their agencies engaged in a commercial partnership with an advertiser or supplier aiming to promote and drive the advertiser’s brand forward or alternatively to develop new revenue streams for the media owner. Judging is based on strategic vision, understanding of the market, and use of innovation and creativity. Judges will also look for evidence of success against objectives, such as: research, trading figures and financial results. Judges will seek evidence of the contribution from the publishers to the success of the partnership.

JUDGES’ COMMENTS

A true partnership which integrated right into the businesses. The idea became the overall Global Radio experience. More than just a sponsorship, it was created together and felt like something that would have real resonance with the listener. It was clear time had been taken to editorialise the content. A really neat 360-degree campaign.

Media Technology Partner 2014

WINNER:

IPC MEDIA & RADIUM ONE

OVERVIEW

This award will be given to the best existing, new or improved third-party media technology provider that has demonstrated the most effective results driving digital publishers’ revenue forward. Judges look for proof of enterprise and innovation, ability to create and/or increase revenue for publishers, and evidence of satisfaction from the end user, including publisher testimonials.

JUDGES’ COMMENTS

A really strong, really well-written entry with a clear supporting document. Demonstrating the partnership between two companies working together to produce strong results. The test bed of something that has long-term commercial value to the business.

Digital Marketing Campaign Innovation 2014

WINNER:

SUBSCRIPTIONS MARKETING – IMMEDIATE MEDIA 

OVERVIEW

This new category seeks to reward the best innovation within digital marketing for publishers. Judges will look for marketing initiatives that have delivered creativity and demonstrable business results. Evidence of integrated campaign success across platforms will be desirable together with clear results such as traffic uplift, dwell time or attitudinal shifts in customer behaviour. Joint agency/publisher entries are welcome.

JUDGES’ COMMENTS

Immediate Media solved a genuine business problem. The innovation came from taking back their data and solving a difficult technical challenge.

Use of Social Media 2014

WINNER:

VICE UK - VICE MEDIA 

OVERVIEW

This award reflects the ever-growing importance of social media channels for publishers. Factors taken into consideration included growth in engagement, interaction, innovation and brand development. Entrants will need to present their social media work on one specific title or product per entry for this category. Commercial results of social activity are crucial in demonstrating success.

JUDGES’ COMMENTS

Vice is a worthy winner as they clearly demonstrated business success through smart use of multiple social media channels. We were particularly impressed with a smart use of all assets across multiple platforms. Vice’s social strategy is both on-going and authentic.

Website 2014 – Business to Business

WINNER:

PROCUREMENT LEADERS - SIGARIA 

OVERVIEW

Specifically for publisher websites where the majority of their activity is within business to business content communities. Entrants need to maintain a consistently high standard across all aspects of the site. Judging is based on design and usability, editorial excellence, creativity and overall commercial results. Entrants are required to make clear how they measured success against objectives and why the website stands out from other business to business sites.

JUDGES’ COMMENTS

A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience.

HIGHLY COMMENDED:

DEZEEN – DEZEEN

JUDGES’ COMMENTS

Excellent use of video, mobile and social media on a stunningly beautiful website.

Website 2014- Consumer

WINNER: 

DIGITAL SPY – HEARST MAGAZINES UK

OVERVIEW

Specifically for publisher websites where the majority of their activity is within consumer-facing content communities. Entrants need to maintain a consistently high standard across all aspects of the site. Judging will be based on design and usability, editorial excellence, creativity and overall commercial results. Entrants are required to make clear how they measure success against objectives and why the website stands out from other consumer sites.

JUDGES’ COMMENTS

Innovative and intelligent use of their resources has delivered excellent growth and amazing engagement metrics in a highly competitive environment. 

HIGHLY COMMENDED:

MIRROR.CO.UK – TRINITY MIRROR 

JUDGES’ COMMENTS

An incredible transformation over the last 12 months within a historical brand.

Digital Publisher 2014 – Business to Business

WINNER:  

CARNYX GROUP

OVERVIEW

Aimed at businesses rather than individuals where the majority of their publishing activity is within business to business content communities. Judging will be based on outstanding achievement within the digital media environment, with evidence of a strong strategic vision, enterprise and innovation, growth of the business and success against the objectives in the judging year. This needs to be shown through a portfolio of sites or through breadth and versatility within a single site, indicating how the different elements figured in the publisher’s strategy.

JUDGES’ COMMENTS

Carnyx have seen huge success in the past 12 months showcasing innovation and digital prowess in a highly competitive market.

Digital Publisher 2014 - Consumer

WINNER:

DENNIS PUBLISHING 

OVERVIEW

Aimed at businesses rather than individuals where the majority of their publishing activity is within Consumer facing content communities. Judging is based on outstanding achievement within the digital media environment, with evidence of a strong strategic vision, enterprise and innovation, growth of the business and success against the objectives in the judging year. This needs to be shown through a portfolio of sites or through breadth and versatility within a single site, indicating how the different elements figured in the publisher’s strategy.

JUDGES’ COMMENTS

Dennis Publishing focused investment in people and innovation delivered remarkable commercial results across their wide portfolio of brands and products in a competitive sector.