In Partnership with...
From playing with your digitalia to spanking our partners and everything in between, this year’s AOP conference in partnership with Google was our best ever. And the conclusion was that media is getting its mojo back.
The AOP Autumn conference is the flagship event in the AOP’s annual calendar. This year saw fantastic attendance from across the digital publishing industry and beyond.
The day’s programme saw a keynote from Google’s David McMurtrie discussing embracing the era of change. The four key message of which were:
We had over 50 speakers, moderators and panelists take part this year; full details of them all can be found here and for exclusive Speaker interviews with the AOP click here. A huge thank you to them for their contribution and to Michael Nutley our conference content producer in making the day a success.
- Programmatic Everywhere
- Multi Screen First
- Audience is the Currency
- Brand is the Opportunity
AOP Content and Trend Census
The AOP’s big headline of the day were the results of this year’s Content and Trends Census, brought to the audience by Tim Cain, head of research and insight at AOP.
Acting as a benchmark for digital publishers for over ten years, the census is conducted amongst all AOP publisher members on an annual basis. The census press release can be viewed here.
The headline view of the Census and key highlights set the scene for the conference stream sessions covering subjects such as real-time bidding, turning audiences into communities, maximising mobile revenue, data and innovation.
In the Press
There was some great coverage of the event from the industry press, a round up of which is below.
AOP Conference: Data the 'crown jewels' for online publishers as much as content Click here to read more
AOP Conference: Data theft should not be a concern for online publishers, say media agencies Click here to read more
'Native advertising is the emperor's new clothes' Click here to read more
Publishers fear agencies seek to commandeer first-party data to target consumers directly, says AOP census click here to read more
Community management: 5 tips for publishers: Huffington Post UK and the Guardian share tips on managing online communities at the Association of Online Publishers autumn conference Click here to read more
Finally another thank-you to our event partner Google and all our other sponsors listed below
Our next event is our forum on Driving Value Through Video on the 13th November at Incisive Media. Tickets can reserved here
Our final forum of the year will be on 11 December on the subject of Commercial Innovation - Beyond The Ad. Reserve your place now.
To View all the Photos from the AOP Autumn Conference click on the photo below.