When and Where
15th October 2010 at the Westminster Bridge Park Plaza, London8.15 Registration9.00 Introduction from AOP and Summit Chair - Kate Silverton9.10 Designing world-class media: 10 ideas to survive in a digital world
Award-winning design guru Jacek Utko explores the relationship and trends between newspaper and web design and defines the essentials for creating world-class publications. He reveals how a fresh approach to combining top design with business strategy and content can completely reshape the product the process and the future of the industry. We will learn if newspapers can be saved; what the web can learn from print; the trends in media and how to incorporate new platforms; and where news production and delivery is heading in the publications of the future.Jacek Utko, Design Director, Bonnier Business Press International
9.50 Leading the Pack
UK media leaders give us the skinny on where we stand, and where we go from here… Do we still have what it takes to lead the world in innovation, and the development of the best in digital media businesses?
10.50 Coffee Break11.20 Breakout Sessions
- Matt Brittin, Managing Director, UK & Ireland Operations, Google
- Tim Brooks, Managing Director, Guardian News & Media
- Stephen Miron, CEO, Global Radio
- Mark Wood, UK CEO, Future Publishing
- Moderator: Kate Silverton, News and Current Affairs Journalist
Panel A: World Class Editorial: Betting the farm on content?
In the year that has seen the rise of the content farm and the dawn of the slow content movement, we examine the increasingly commercial role of the journalist in today’s digital publishing businesses. We ask: How is quality journalism going to pay for itself? How do we maintain high editorial standards and keep our audiences engaged? Is collaboration between editorial teams, clients and advertisers providing real commercial return?
Panel B. Building B2B Value in a B2C World
Increasingly, B2B publishers are finding themselves at the forefront of UK media in decoding engagement and rapidly changing metrics. This session looks at how B2B media are leading the way in terms of understanding their users, and increasingly forging partnerships with B2C partners in a B2B way.
12.40 Lunch and Networking14.00 Breakout Sessions
- Mike Butcher, Editor, TechCrunch Europe
- Kevin Eyres, Managing Director, LinkedIn Europe
- Tim Potter, Managing Director Business Publishing, Centaur Media
- John Barnes, Managing Director Digital, Incisive Media
- Moderator: Douglas McCabe, Media Analyst, Enders Analysis
Panel C. Show Me the Money
The last year has seen publishers completely reassess their approach to profiting from digital, with paid sites spawning free apps, free sites sparking paid apps, and those in between charging for it all. What can the top earners from the wider digital industry teach us about generating new business, reassessing current models and the killer company structure for profit?
- John Butler, Head of Communications & Media, dunnhumby
- Gurtej Sandhu, Digital Director, The Times
- Greg Beitchman, Global Editor, Reuters News Agency
- James Bromley, Managing Director, MailOnline
- Moderator: Robert Andrews, UK Editor, ContentNext
Panel D. World Class Tech: Putting product at the core of your business
Product development is fundamental in delivering the best possible user experience and commercial goals. This session looks at the central discipline that bridges commercial, editorial and technology, and its increasingly important role in publishers’ businesses as interactive, multiplatform user experiences become the norm.
15.30 Coffee Break 16.00 Climate Changed
- Stephen Dunn, Head of Technology Strategy, Guardian
- Jonathan Mitchell, UK Country Manager, Spotify
- Kelly Waters, Web Technology Director, IPC Media
- Daniel Danker, General Manager, Programmes & On Demand, BBC
- Moderator: Patrick Fuller, Group Director, Haymarket
As Unilever gets set to double its digital spend, we hear how one of the world's largest FMCG companies is responding to the shifting marketing and consumer landscape - and about the rationale behind integrating digital thinking into its business. What are the trends and lessons from the best Unilever work around the world and what does a market leader deem to be attractive in today's online publishing businesses?Jay Altschuler, Global Communications Planning Director, Unilever16.30 Creating New Revenues Around Content
‘Creating New Revenues around Content’ will cover the significant challenges media owners face as they address the impact of digital disintermediation, increased competition, and disaggregation.
To continue to hold as prominent a place in consumers' mindshare, publishers need to innovate their industries, products, user experiences and business models like never before.
Understanding what your consumers will pay for is vital: While users remain reluctant to pay for digital content, they are still spending money on other products and services around content - should this be where you focus in future? Content builds an audience, but monetising that audience is the key.David Moody, Director of Strategy, BBC Worldwide17.00 AOP Chair's Summary of the Day17.05 Drinks ReceptionBook your place now
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Summit programme is correct at the time of publication. The organisers reserve the right to alter timings and content.
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