Association of online publishers Helping media owners build better digital business

AOP Social Media Forum - Empowered audiences

28 Apr 2010
13.00 to 18:00
IPC Media
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

At this AOP Forum we ask how social media is shaping content production, and the editorial benefits and new dimensions it is delivering to digital publishing. We also examine empowering communities to shape your product, as well as developing revenue streams from social media.

Read our 7 point summary of the AOP Social Media Forum.

Read Matt Bourn of Braben's 10 Headlines From ‘Empowered audiences – adding value to your business’ in PR Week

Publishing In The Networked World

Neil Perkin
Neil Perkin, Founder, Only Dead Fish

The Editorial Impact Of Social Media

Kate Day
Kate Day, Communities Editor,

  • How publishers stay up to the minute while ensuring editorial integrity
  • How the process for verifying sources is changing
  • Using social media to develop areas of interest and build niche

The Evolving Face Of Publishing - Case Study: MailOnline

James Bromley
James Bromley, Managing Director, Mail Online

  • The MailOnline approach - Key Stats, Commenting, Voting
  • Understanding socialisation and audiences, not everyone wants to be social - participants and voyeurs
  • The difference between a platform and a destination site

Community Power In Action - Handing Over The Reins - Case Study: iVillage

Lulu Phongmany
Lulu Phongmany, Head Business Development & Marketing, iVillage

Monetising Social Media

Paul Hood
Paul Hood, Head of Digital, Mirror Group Newspapers

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