AOP Social Media Forum - Empowered audiences

At this AOP Forum we ask how social media is shaping content production, and the editorial benefits and new dimensions it is delivering to digital publishing. We also examine empowering communities to shape your product, as well as developing revenue streams from social media.

Read our 7 point summary of the AOP Social Media Forum.

Read Matt Bourn of Braben's 10 Headlines From ‘Empowered audiences – adding value to your business’ in PR Week

Publishing In The Networked World

Neil Perkin, Founder, Only Dead Fish

• How a connected world is changing the production, distribution and consumption of content
• The challenges and opportunities that socialisation of media presents for media owners
• How community can augment the editorial process and product
• Read an interview with Neil - "Your business model should be socialised"
• Download Neil's PresentationDownload Type: pptx
  Download Size: 10774k - AOP members only

The Editorial Impact Of Social Media

Kate Day, Communities Editor, Telegraph.co.uk

• How publishers stay up to the minute while ensuring editorial integrity
• How the process for verifying sources is changing
• Using social media to develop areas of interest and build niche
  audiences

The Evolving Face Of Publishing - Case Study: MailOnline

James Bromley, Managing Director, Mail Online

• The MailOnline approach - Key Stats, Commenting, Voting
• Understanding socialisation and audiences, not everyone wants to be social - participants and voyeurs
• The difference between a platform and a destination site

Community Power In Action - Handing Over The Reins - Case Study: iVillage

Lulu Phongmany, Head Business Development & Marketing, iVillage

• Empowering communities to shape your product
• Encouraging dialogue and feedback
• Connecting audiences - networks, forums and clubs
• Publisher rewards
• Read an interview with Lulu - "We do not shy away from negative feedback, nor do we discourage it"
• Download Lulu's PresentationDownload Type: ppt
  Download Size: 12420k - AOP members only

Monetising Social Media

Paul Hood, Head of Digital, Mirror Group Newspapers

• Developing revenue streams from social media
• Determining the effectiveness of social media
• The audience as your barometer for success
• Read an interview with Paul - "It's no longer enough to produce great content that attracts an engaged audience"
• Download Paul's PresentationDownload Type: ppt
  Download Size: 11611k - AOP members only