Association of online publishers Helping media owners build better digital business

Diversifying Revenue Streams - Paywall, API or iPad?

7 Jul 2010
13.00 to 17:30
90 High Holborn, London, WC1V 6LJ

Event Description

In this forum we examined the increasingly creative ways that publishers are boosting and diversifying their digital returns.

Read our summary of the event - 'Diversified revenues in 5 simple steps'


Podcast: The Times, Guardian, Incisive and Google at AOP diversifying revenues forum

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David Black, Group Digital Director, Trinity Mirror

Overview: Issues, opportunities and trends

Dominic Collins, Vice President Portal & Audience Business Unit, Orange (Chair)

Embracing the mobile and HTML5 revolution

Benedicte Autret, Strategic Partner Manager, Media & Publishing, Google UK

Lead Generation - The New Route to Revenue Case Study:

Tom Wright, Publisher, Data Group, Incisive Media

Developing Paid Content at

Tom Whitwell, Assistant Editor, The Times

Open Content, Platform and Partnerships

Tim Gentry, Head of Optimisation & Effectiveness, Guardian

Dominic Collins interview

Find out more about the speakers

What are the key questions that you need to consider?

Times Online
  • Paywall or API? – maximising audience numbers cross-platform at the expense of engagement, or going against the way of the web?
  • Niche paid? – can sealing off certain types of content, or charging for specific verticals be made to work?
  • Or is the answer a platform hybrid model? – for example FT’s paid site/ad-funded free iPad app or Guardian’s free site/paid-for iPhone app
  • Registration walls – driving up CPMs and user understanding, or simply driving away users?
  • Content, commerce & club - are you doing enough to engage your users? Should you be linking digital to bricks and mortar with a user club, or other premium services?

Money money money image by Whatknot