Diversifying Revenue Streams - Paywall, API or iPad?

In this forum we examined the increasingly creative ways that publishers are boosting and diversifying their digital returns.

Read our summary of the event - 'Diversified revenues in 5 simple steps'

Coverage

Podcast: The Times, Guardian, Incisive and Google at AOP diversifying revenues forum

More from journalism.co.uk

NMA

Schedule

Introduction

David Black, Group Digital Director, Trinity Mirror

Overview: Issues, opportunities and trends

Dominic Collins, Vice President Portal & Audience Business Unit, Orange (Chair)

Embracing the mobile and HTML5 revolution

Benedicte Autret, Strategic Partner Manager, Media & Publishing, Google UK

• Win-Win Scenarios - creating profitability through partnerships
• Trends shaping the mobile revolution
• The choice is infinite: web app, mobile app, platforms... questions to ask yourself before investing in the future
• Download Benedicte's presentationDownload Type: pptx
  Download Size: 5665k - Members only

Lead Generation - The New Route to Revenue Case Study: IThound.com

Tom Wright, Publisher, Data Group, Incisive Media

• How the internet turned tech vendors into publishers
• How Incisive turned vendor content into actionable sales leads
• 'Gating' content & rich data: the low-traffic high-margin publishing model
• Satisfied vendors and more profitable customers
• Download Tom's presentationDownload Type: ppt
  Download Size: 6812k - Members only

Developing Paid Content at thetimes.co.uk

Tom Whitwell, Assistant Editor, The Times

• The Times Online journey
• Evaluating business models
• Building relationships and communities
• Adding user value
• Future view - personalisation and specialisation
• Download Tom's presentationDownload Type: ppt
  Download Size: 10660k - Members only

Open Content, Platform and Partnerships

Tim Gentry, Head of Optimisation & Effectiveness, Guardian

• Mutualisation - shaping content through audience participation
• Open Platform - building applications with open API
• Commercial partnerships - examples from Guardian Brand Partnerships, Guardian Extra and Guardian Ad Networks
• Download Tim's presentationDownload Type: ppt
  Download Size: 20010k - Members only

Dominic Collins interview

Find out more about the speakers

What are the key questions that you need to consider?

• Paywall or API? – maximising audience numbers cross-platform at the expense of engagement, or going against the way of the web?
• Niche paid? – can sealing off certain types of content, or charging for specific verticals be made to work?
• Or is the answer a platform hybrid model? – for example FT’s paid site/ad-funded free iPad app or Guardian’s free site/paid-for iPhone app
• Registration walls – driving up CPMs and user understanding, or simply driving away users?
• Content, commerce & club - are you doing enough to engage your users? Should you be linking digital to bricks and mortar with a user club, or other premium services?

Money money money image by Whatknot