Association of online publishers Helping media owners build better digital business

AOP Digital Seminar at Magazines 2008

7 May 2008
08.00 to 17:30
Grosvenor House
Grosvenor House, Park Lane, London

Event Description

On May 7th, AOP/PPAi presented its one day Digital Seminar at the Magazines 2008 event.

The seminar was be chaired by Andrew Walmsley, founder of i-level.

Detail on the sessions: SEO core of Times' digital operation, community is king, content is queen.

Presentations available for members to download from Charles WellsDownload Type: ppt
Download Size: 1073k
, Kinship Networking and Richard GregoryDownload Type: ppt
Download Size: 2003k
, Latitude.

Search Marketing, optimisation and publishers' businesses

The first session will discuss how publishers are using search marketing techniques and natural site optimisation (SEO) to build online audiences:

  • Where search fits into commercial strategy.
  • Important factors in future search trends.
  • Monetising search within your own site.

Anne Spackman, editor-in-chief, Times Online

Kevin Madden, general manager, Dennis Interactive

Dan Heaf, director, digital ventures, BBC Worldwide

Richard Gregory, COO, Latitude

Building online communities – where publishers fit in the social web

With many publishers aggressively expanding social content in the coming year, the second session will bring:

  • Case studies and insights into building, maintaining and monetising communities.
  • How to develop involvement.
  • Extending brand engagement.
  • Future trends and matching your audience’s needs.

Adam Gee, new media commissioning editor, Channel 4 – Big Art Mob

Shane Richmond, communities editor, - MyTelegraph

Darren Thwaites, editor, Evening Gazette -

Charles Wells, managing director, Kinship Networking