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Commercial Innovation - Beyond the Ad
This forum brings together senior speakers from companies at the forefront of creative revenue generation to provide media owners with insights and practical advice for commercial innovation. It examines how media brands are moving beyond traditional display ads and extending into new areas of revenue - even developing new business models as consultancies, producers and more. We ask:
* How can media businesses leverage their assets to grow new commercial models?
* Are partnerships the future?
* How does commerce sit alongside content?
* How does social media add value to traditional media? "In today's rapidly changing media landscape, it is vital that publishers continue to develop diverse, muti-platform revenue streams for their brands. Display revenue can no longer be relied upon. Innovation is key." Duncan Tickell, Global Commercial Director, Immediate Media Co (Moderator of AOP's Beyond Advertising Forum) Full Speaker line up: Duncan Tickell, Group Commercial Director, Immediate Media Co (Moderator) Nick Cohen, Head of Beyond Advertising, MediaCom Tony McAllister, Head of Digital Sales, Global Radio Alicia Navarro, Co-Founder & CEO, Skimlinks Jonathan Kitchen, Head of Commercial Partnerships, Dennis Enterprise