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AOP 2010 Events Summary Video

Opening Video: AOP Events in 2010

AOP Events so far in 2010


Driving the Online Video Market
27 Jan

‘Connected Advertising’ key to the kingdom of VoD
Taken from Gary Knight, ITV's presentation.

Video footage from AOP's Video of the Event.

Apple TV top and front image by niallkennedy

No TV Week! by witz

"The biggest sector in US online video is now FMCG"
Bruce Daisley, YouTube

New York Times Square at Night by Werner Kunz

New Rules of Revenue: Online Advertising 2010
23 Feb

'The first rule of online revenue: there are no rules'
Headline of AOP's summary of the event.

“Some people are trying to get the entire cake”
AutoTrader Head of Display Advertising Naomi Hahn

iPad Birthday Cake image by Extra Ketchup

337/365: The Big Money image by DavidDMuir

Show me the Money image by Piez

Social Media Forum - Empowered Audiences
28 April

Photos from the event by AOP

"Think of your audience as a host of niche communities
Paul Hood, Trinity Mirror

App fever vs. massive mobile potential
Taken from James Bromley, MD MailOnline's speech

Facebook's Mark Zuckerberg for WIRED magazine image by tsevis

Online Community - What is Next Panel 3 images by Choconancy1

"Making money from social – a key part of the CPE puzzle."
Paul Hood, Trinity Mirror

AOP Awards
10 June

Photos from the event by AOP

Diversifying Revenue Streams - Paywall, API or iPad?
7 July

Photos from the event by AOP

Video: Iggy scratches the iPad

"The lessons learned in b2b apply to B2C too."
Tom Wright, Incisive Media

Driving Revenue through Data
8 Sept

Photos from the event by AOP

Digital Life image by Whatknot

"Data can lead publishers to the heart of clients’ businesses."
Zina Manda, RBI

"All publishers should consider creating a user login on their sites to at least test data capture, even if it’s only switched on periodically... user ID/sign-ins are the only way forward."
Dr Jaan Nellis, CACI

"We need a company like Apple to make the cookie cool.”
Mike Shaw, comScore

Credits image created with

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