Opening Video: AOP Events in 2010
AOP Events so far in 2010
Credits
Driving the Online Video Market
27 Jan
‘Connected Advertising’ key to the kingdom of VoD
Taken from Gary Knight, ITV's presentation.
Video footage from
AOP's Video of the Event.
Apple TV top and front image by niallkennedy
No TV Week! by witz
"The biggest sector in US online video is now FMCG"
Bruce Daisley, YouTube
New York Times Square at Night by Werner Kunz
New Rules of Revenue: Online Advertising 2010
23 Feb
'The first rule of online revenue: there are no rules'
Headline of
AOP's summary of the event.
“Some people are trying to get the entire cake”
AutoTrader Head of Display Advertising Naomi Hahn
iPad Birthday Cake image by Extra Ketchup
337/365: The Big Money image by DavidDMuir
Show me the Money image by Piez
Social Media Forum - Empowered Audiences
28 April
Photos from the event by AOP
"Think of your audience as a host of niche communities
Paul Hood, Trinity Mirror
App fever vs. massive mobile potential
Taken from James Bromley, MD MailOnline's speech
Facebook's Mark Zuckerberg for WIRED magazine image by tsevis
Online Community - What is Next Panel 3 images by Choconancy1
"Making money from social – a key part of the CPE puzzle."
Paul Hood, Trinity Mirror
AOP Awards
10 June
Photos from the event by AOP
Diversifying Revenue Streams - Paywall, API or iPad?
7 July
Photos from the event by AOP
Video:
Iggy scratches the iPad
"The lessons learned in b2b apply to B2C too."
Tom Wright, Incisive Media
Driving Revenue through Data
8 Sept
Photos from the event by AOP
Digital Life image by Whatknot
"Data can lead publishers to the heart of clients’ businesses."
Zina Manda, RBI
"All publishers should consider creating a user login on their sites to at least test data capture, even if it’s only switched on periodically... user ID/sign-ins are the only way forward."
Dr Jaan Nellis, CACI
"We need a company like Apple to make the cookie cool.”
Mike Shaw, comScore
Credits image created with
Wordle.net
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