Association of online publishers Helping media owners build better digital business

AOP Summit 2012 - Unleashing your Inner Startup

12 Oct 2012
08.00 to 17:00
Westminster Bridge Park Plaza
200 Westminster Bridge Road, London SE1 7UT

Event Description

AOP Summit 2012The best startups are celebrated for their agility, flexibility and speed. But how can established businesses in the middle of dramatic change replicate the approach of a lean startup?
This year’s AOP Summit will look at what publishers can learn from startups, and in particular those adopting the lean approach of “build, measure, learn”.
It will also look at other applications of the lean philosophy; delivering more value with the same or less resources by eliminating waste across organisations and business processes.
What are the key lessons for product development, recruitment, organisational structure and business model optimisation?
The Summit will also look at some of the tools emerging to help publishers run their businesses in a more agile way, at the opportunities created by new platforms and how to take advantage of them in the most effective way possible. Hash tag: #aopsummit

Speakers will include


Come join us and network with representatives from:

ABC, Acceleration, AdSafe Media, ADTECH, Autotrader, BBC Worldwide, Centaur Media, Dennis Publishing, Dow Jones, EMAP, eXelate, Faversham House, Fiare, Guardian News & Media, Haymarket, IDG, Iliffe News & Media, Immediate Media, Incisive Media, InSkin Media, IPC Media, Klaustech Inc., Lambrakis Press S.A., Newsquest Media Group, Outbrain UK, Quantcast, Reed Business Information, RTE, SpotXchange, The Telegraph Media Group, Thomson Reuters, UBM, Videology, Which?... and more

Featuring case study breakouts and debates on:

  • How publishers can apply lean thinking
  • Online trading: maths versus magic
  • Lean thinking for journalists
  • Building the stack: managing cross-platform user data
  • Adaptive design, tablets and user experience
  • Data journalism

AOP Summit 2012 Sponsors

 Summit Sponsors
more on our sponsors
The booking system is now closed but you can buy your ticket on the door on Friday 12th October.

Watch videos from last year's event