da·ta·fi·ca·tion (noun) - The overarching impact that effective collection, understanding and use of data can have on shaping business growth.
What are the biggest opportunities, threats and digital trends shaping the UK publishing industry right now? And how is the gathering and application of data really affecting business?
In this exclusive AOP member-only
event, we discussed the findings of the 2011 AOP Content & Trends Census
and what it means for publishers. We brought together experts in the core areas identified by our research as key to future digital success, and provided a forum to discuss the factors which will most impact on change - members can download presentations from the event below.
Formed from the responses from AOP Members representing more than a thousand respected brands and publications, the AOP Content and Trends Census provides a forward look at what publishers feel are the current opportunities, threats and future trends.
Full Programme & Presentation Downloads
The imperfect world of paid-for content
Patrick Fuller, Group Director, Haymarket - watch our video Q&A with Patrick
Using data to understand mobile growth
Nick Gee, Mobile Director, Trader Media Group
Making video work for your media brand
Geoff Inns, Publishing Director, Consumer Media, CBS Interactive
A strategic approach to social
Tara Hamilton-Whitaker, Programme Director, IPC Digital, IPC Media - read our Q&A with Tara
The event was chaired by John Barnes, Managing Director Digital, Incisive Media
Login or register your details
for access to the AOP site if your company is a member
AOP Event Highlights from last year