AOP Digital Directors’ Forum: Census 2011 - The Datafication of Media

da·ta·fi·ca·tion (noun)  - The overarching impact that effective collection, understanding and use of data can have on shaping business growth. What are the biggest opportunities, threats and digital trends shaping the UK publishing industry right now? And how is the gathering and application of data really affecting business? In this exclusive AOP member-only event, we discussed the findings of the 2011 AOP Content & Trends Census and what it means for publishers.  We brought together experts in the core areas identified by our research as key to future digital success, and provided a forum to discuss the factors which will most impact on change - members can download presentations from the event below. Formed from the responses from AOP Members representing more than a thousand respected brands and publications, the AOP Content and Trends Census provides a forward look at what publishers feel are the current opportunities, threats and future trends.

Full Programme & Presentation Downloads

The imperfect world of paid-for content
Patrick Fuller, Group Director, Haymarket - watch our video Q&A with Patrick

• How Haymarket has made paywalls work
• Specialist acquisitions that have led the way
• Why data management remains the key challenge
• Download Patrick's presentationDownload Type: ppt
  Download Size: 5131k

Using data to understand mobile growth
Nick Gee, Mobile Director, Trader Media Group 

• Auto Trader Mobile - where we are today
• Competing opportunities in fast evolving ecosystem
• Looking forward
• Download Nick's presentationDownload Type: pptx
  Download Size: 7966k

Making video work for your media brand
Geoff Inns, Publishing Director, Consumer Media, CBS Interactive

• The challenges of video for online publishers
•  Video as an intrinsic part of brand strategy
•  Content, social, platform, events and data
• Download Geoff's presentationDownload Type: ppt
  Download Size: 4956k

A strategic approach to social
Tara Hamilton-Whitaker, Programme Director, IPC Digital, IPC Media - read our Q&A with Tara

• Social Media at IPC - product and content co-creation and integrating Facebook
• Monetizing communities  
• Why audience insight is core (qualitative and quantitative approaches)
• Download Tara's presentationDownload Type: ppt
  Download Size: 12908k

The event was chaired by John Barnes, Managing Director Digital, Incisive Media Login or register your details for access to the AOP site if your company is a member.