Alex is Omnicom Media Group’s EMEA and OMD International Head of mobile, and leads its approach to ‘mobility’. He manages a team of 65 that spans the region and delivers mobile centric technologies, products and innovative business solutions to OMD clients. Alex launched OMDUK’s mobile operation in June 2006, specialising in client education, mobile marketing, development, and strategic approach to mobile. He oversaw the rapid growth of OMDUK’s mobile department in terms of staff and revenues, and the quality of his team's output has been widely recognised by various award wins, including a Valencia Festival Of Media award for the best use of mobile, a Cannes Lion for best use of technology and an IAB creative showcase award.
In 2011 Alex was promoted to his current, cross-group and internationally focussed role. Subsequently, Alex has been shaping and developing the group's approach to mobility, helping to develop a set of products that ensure OMD is able to lead the conversation and advise multi-national clients on how to maximise new business opportunities in today’s rapidly developing mobile technologies.
Alex has is a recognised industry figure, speaking at events such as the GSMA Mobile world congress, Doubleclick’s CAB event and various IAB, MMA and DMA events. Alex also sits on Microsoft’s mobile advisory committee, and the IAB’s mobile leadership council.