Alex Balfour, Head of New Media, London 2012

Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in September 2006.

Previously, as co-founder of Emerging Media, Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries and developed a reality TV concept broadcast by a major Indian TV.

Before that as co-founder and latterly Chairman Alex turned CricInfo.com from a raw start up into a profitable business with 20 million customers and 65 staff in eight countries.

CricInfo was sold to ESPN in the summer of 2007. Alex was also a senior member of a team that built the Guardian newspaper's websites, and has worked for 15 years in new media.

Photo courtesy of Matt Locke.
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