Association of online publishers Helping media owners build better digital business

The Trading Revolution - AOP Forum

22 Mar 2011
14.00 to 17:30
Blue Fin Building
110 Southwark Street, London, SE1 0SU

Event Description

Event summary: Online trading: more to lose for publishers on the sidelines?

Jakob Nielsen, MD Interaction, GroupM UK on RTB, data, cookies & where publishers fit in

Keynote speaker Jakob Nielsen, MD Interaction at GroupM UK gives us his thoughts on what changes to the way agencies are trading online mean for publishers, the EU's policy on cookies, the dreaded 'data leakage' issue and how GroupM is sharing its own data with publishers:

Jakob Nielsen, GroupM UK on the revolution in trading online ads

Event Programme

Overview of The Automated Trading Landscape
Jay Stevens, VP and GM International, Rubicon Project

* The global picture today
* Opportunities for publishers
* Protection
* The smart application of data
Download Jay's presentationDownload Type: pptx
Download Size: 3350k
(members only)

Monetising publisher data panel excerpt

Full video of this panel & Rubicon's presentation (members only).

Monetising Publisher Data - Panel Discussion
Andy Cocker, Managing Partner, Infectious Media
Steve Dorey, Director of Business Development, Criteo
Tim Gentry, Head of Optimisation and Effectiveness, Guardian Commercial
Erich Wasserman, Co-founder and GM, EMEA, MediaMath
Jamie Labate, Deputy MD of Advertising, Dennis Publishing
Moderator: Matt O’Neill, President, AdMonsters

Trading Practices for 21st Century
Jakob Nielsen, Managing Director Interaction, GroupM UK

* Factors driving change
* The challenges for the agencies
* Have we confused you?
* What it means for Publishers
* The Future
Download Jakob's presentationDownload Type: pptx
Download Size: 1359k
(members only)

New mechanics of trading panel excerpt

Full video of GroupM presentation & New mechanics of trading panel (member only)

The New Mechanics Of Trading - Panel discussion
Jakob Nielsen, Managing Director Interaction, GroupM UK
Adam Pace, Managing Director, Access
Marco Bertozzi, Managing Director, Vivaki Nerve Centre
Paul Vassallo, Head of Trading and Display, Media Contacts
Louisa Wong, Director of Media Platforms, iProspect/Aegis Media
Moderator: Nigel Gwilliam, Digital Consultant, IPA

Rubicon Project
The Trading Revolution was Sponsored by
the Rubicon Project.

More background on this event

The digital trading landscape is undergoing a fundamental shift. The rise of automated trading, exchanges, RTB, DSPs and agency trading desks is opening new opportunities for dealing in publisher data.

However, the ideal trading models are still unclear and, in such a fluid environment, the new opportunities that require change can also create confusion amongst publishers about how to proceed.

This forum looked at the key changes in this field and the implications for publishers and agencies alike as they rethink how they trade. We examined how publisher data is now being traded to maximise return, the issues this raises surrounding data usage and leakage, and how to unlock the value implicit in audience information.

We ask

  • With new players, platforms and practices emerging, how is the trading landscape shaping up?
  • How can publishers get the best from trading their data?
  • How can issues around data protection and policing best be addressed?
  • How can agencies and publishers work together to maximise returns?