This programme offers delegates a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.
Suitable for: Display sales staff with a minimum of six months’ online experience or those who have already attended the introductory course.
- key trends of digital and market overview – what’s new and what’s next?
- the digital landscape in perspective – where do you fit?
- the role of digital in the media mix
- how are agencies and clients being affected and what does this mean for you?
- understand how digital is planned and how sites/platforms are evaluated
- trading currencies and how this impacts your business
- new commercial opportunities
20% off PPA course prices in July for AOP members - contact Sarah-Jane Macgregor for details - Sarah-Jane.Macgregor@ppa.co.uk
// 020 7400 4533.
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