Association of online publishers Helping media owners build better digital business

Advanced online sales

14 Jul 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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This programme offers delegates a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.

Suitable for: Display sales staff with a minimum of six months’ online experience or those who have already attended the introductory course.

Course Content

  • key trends of digital and market overview – what’s new and what’s next?
  • the digital landscape in perspective – where do you fit?
  • the role of digital in the media mix
  • how are agencies and clients being affected and what does this mean for you?
  • understand how digital is planned and how sites/platforms are evaluated
  • trading currencies and how this impacts your business
  • new commercial opportunities

20% off PPA course prices in July for AOP members - contact Sarah-Jane Macgregor for details - // 020 7400 4533.

Download booking form:

Download Booking Form