Association of online publishers Helping media owners build better digital business

Advanced online sales

4 Dec 2009
09.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
Download Booking Form

This programme will give you a comprehensive understanding of how the digital
landscape is impacting and shaping the media mix and the ways in which you can
influence this.

Suitable for: Display sales staff with a minimum of six months' online experience or those who have already attended the introductory course.

Course content:

  • key trends of digital and market overview
  • what's new and what's next?
  • the digital landscape in perspective – where do you fit?
  • the role of digital in the media mix
  • how are agencies and clients being affected and what does this mean for you?
  • understand how digital is planned and how sites/platforms are evaluated
  • trading currencies and how this impacts your business
  • new commercial opportunities

Course leader: Chantal Burns
Member price: £475 + VAT
Non-member price: £525 + VAT

Booking form:

Download Booking Form