Association of Online PublishersHelping media owners build better digital business
Advanced online sales
- Date:
- 4 Dec 2009
- Time:
- 09.30 to 17:00
- Venue:
- AOP Offices
- Address:
- Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
This programme will give you a comprehensive understanding of how the digital
landscape is impacting and shaping the media mix and the ways in which you can
influence this.
Suitable for: Display sales staff with a minimum of six months' online experience or those who have already attended the introductory course.
Course leader: Chantal Burns
Member price: £475 + VAT
Non-member price: £525 + VAT
Booking form:
landscape is impacting and shaping the media mix and the ways in which you can
influence this.
Suitable for: Display sales staff with a minimum of six months' online experience or those who have already attended the introductory course.
Course content:
- key trends of digital and market overview
- what's new and what's next?
- the digital landscape in perspective – where do you fit?
- the role of digital in the media mix
- how are agencies and clients being affected and what does this mean for you?
- understand how digital is planned and how sites/platforms are evaluated
- trading currencies and how this impacts your business
- new commercial opportunities
Course leader: Chantal Burns
Member price: £475 + VAT
Non-member price: £525 + VAT
Booking form:
