This programme will give you a comprehensive understanding of how the digital
landscape is impacting and shaping the media mix and the ways in which you can
Display sales staff with a minimum of six months' online experience or those who have already attended the introductory course.
- key trends of digital and market overview
- what's new and what's next?
- the digital landscape in perspective – where do you fit?
- the role of digital in the media mix
- how are agencies and clients being affected and what does this mean for you?
- understand how digital is planned and how sites/platforms are evaluated
- trading currencies and how this impacts your business
- new commercial opportunities
Course leader: Chantal Burns
Member price: £475 + VAT
Non-member price: £525 + VAT