This programme offers delegates a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.
Suitable for: Display sales staff with a minimum of six months’ online experience or those who have already attended the introductory course.
- key trends of digital and market overview
- what’s new and what’s next?
- the digital landscape in perspective
- where do you fit?
- the role of digital in the media mix
- how are agencies and clients being affected and what does this mean for you?
- understand how digital is planned and how sites/platforms are evaluated
- trading currencies and how this impacts your business
- new commercial opportunities
Special offer for May: 2nd place half price on all PPA Training
Download booking form here: