AOP hosted an interactive forum on 15 June 2005 on the business reasons for being accountabile in web measurement and what to measure, including ad serving.
Speakers at Accountability - why bother?
included: Richard Goosey, vice president of research and development at Nielson// Net Ratings, Mike Seery, chief technology officer at The Economist group and Jeremy Swinfen Green, managing partner of I-level Generator. The session was moderated by Richard Foan, managing director of ABC ELECTRONIC.
[more on the forum
(available to AOP members only)