Association of online publishers Helping media owners build better digital business

Accountability - why bother?

14 Jun 2004
AOP Offices
Holborn, London

Event Description

AOP hosted an interactive forum on 15 June 2005 on the business reasons for being accountabile in web measurement and what to measure, including ad serving.

Speakers at Accountability - why bother? included: Richard Goosey, vice president of research and development at Nielson// Net Ratings, Mike Seery, chief technology officer at The Economist group and Jeremy Swinfen Green, managing partner of I-level Generator. The session was moderated by Richard Foan, managing director of ABC ELECTRONIC.
[more on the forum]

Presentations (available to AOP members only)