The Winning Hack Team on stage with Spencer Kelly & Mozilla
Supported by the Rubicon Project
This year's AOP Hack Day
was an embarassment of riches in terms of creative talent.
, the executive director of technology charity Aspiration, and facillitator of the AOP/Mozilla Hack Day 2012 in London, noted that the resources available to the AOP Publisher member's hack teams superceeded that of the US Hackathons.
"Here in London there is a designer for each development team. We have one team here today who have two designers. Development teams in the US
would kill for that."
Designed to bring developers & designers together to address the issues of Digital display advertising the 2012 Hack Day event 'hack the ad'
, sponsored by the Rubicon Project
, is the second annual AOP/Mozilla developer hackathon. As well as helping AOP Publisher members
improve their product offerings, the Hack Day also sits as part of the AOP Digital Publishing Summit
. The theme of which this year is 'Unleash your Inner Start-up'
With many teams & companies returning from last year's hack, the dominant challenge for this year's participants came from the world of mobile. AOP is helping Publishers respond to the demands of their audiences as they migrate to mobile (See the AOP Content & Trends Census
), and developing investment and maturtiy in the mobile ad market is a key requirement.
The hack day teams brought together collaborators from a range of companies, including: Centaur, IPC, BBC, Newsquest, News International, The Economist, Thomson Reuters, Haymarket, Incisive and Future Publishing.The aim of the hack day was to use HTML5 to ‘develop dynamic applications and websites that work on all platforms, for all of your users - no matter which device or OS they choose. Projects should solve a real world problem or opportunity currently facing AOP members' businesses.’
7 takes on how to 'hack the ad' – more details on the projects
Demo 1 / Demo 2 / code on GitHub
- Sequence - ad format at top of the page, ad disappears as you scroll, ad reappears at the bottom. allow ad to expand down at top, expand up at bottom. 'A new persistent and non-intrusive ad format for mobile'
UX Storyboard / Demo (view on mobile) / code on GitHub
- than traditional ads, igrate ads swiftly in and out of articles
- Team Responsive - An ad format that adapts to varying screen sizes and different environments Demo (try resizing the screen) / code on GitHub
- Responsive ad unit for the four How to serve ads in responsive layouts without need for serving all code for each mode. Demo (resize the screen to see the ad adapt) / code on GitHub / Etherpad
- asy ad format, framework for creating ads, lead generation, brand awareness. build social media into ad units. Etherpad
After some very impressive presentations, the winning project picked by the judges was serving ads in responsive layouts without need for serving all code for each mode
. The judges were impressed with the workable responses to real world challenges, and the impressive way that the project had been fully realised in such a short space of time. After joining Spencer Kelly on stage at the #AOPSummit
, the winners were awarded by Nina Harvey, Sales Directo
r Rubicon Project
. All of the projects & ideas were captured on the AOP/Mozilla Ethernote
pages – and all participants in the hack day were invited to the Mozilla Festival on 9-11th November
A big thank you to our judges, who provided expert insight and feedback for all the hack teams to encourage them to keep developing their ideas:
, Head of Advertising Technology at Telegraph media