Openness Vs. Privacy - Drawing New Journalistic Lines at the AOP Summit
Read a summary of this panel - Drawing new journalistic lines at the AOP Summit
Product for Profit Panel at the AOP Summit
"We should think of ads as products" - Product/Tech Panel summary Watch more videos from this event.
Presentations from the Summit
Download Econsultancy CEO Ashley Friedlein's presentation.Download Type: ppt
Download Size: 8147k Cait O’Riordan, Head of Product, BBC Sport and London 2012, BBC Future Media's summary of her keynote
Anthony Rose Summit Keynote - extended highlights - 12 min
More on Anthony Rose and Zeebox at the AOP Summit
The Internet: How To Understand It, Exploit It, & Jack It - download CEO & Stratmaster-in-Chief of BajillionHits Alex Blagg's presentationDownload Type: ppt
Download Size: 21798k
- Video of Alex Blagg at AOP Summit
Twitter links and press coverage
#aopsummit on Topsy
(links, stories, photos from the event) BBC’s Digital Olympics: Four Screens, 28 Streams, 2,500 Hours
(PaidContent) AOP Summit 2011: No 'paradigm shift' from TV to VoD, says Hazlitt
(Media Week) ITV pleads for ad tech standardisation
(PaidContent) ITV to let users skip VOD ads if they answer quiz questions
(Marketing Week) AOP Summit 2011: Publishers behind Ikea in digital stakes
(Media Week) #AOPSummit video: The BBC’s digital, personalised Olympics experience in action
(Media Briefing) #AOPSummit: ITV online MD on targeting, VOD and the ‘fallacy’ of user-generated content
Theme - Know Your Worth
This year, agency leaders have highlighted the fantastic value proposition
publishers offer, and told them they have every reason to keep growing in confidence. With digital ad revenues now taking up 25% of the UK ad spend pie, are publishers attributing enough value to their online assets?
At this year’s AOP Summit, our flagship event, we ask – how can media owners up their worth, both internally, and to clients and users across the globe?
As advertisers and tech platforms increasingly move to become publishers themselves, we look at where both the old and new guard are focussing their energies – whether building global scale or niche communities, unlocking new revenue streams, through product management or in monetising data – and how to rise above the ever cheaper pool of inventory brought by social media, to take the advertiser appeal of quality content to the next level.
AOP Summit 2011 Sponsors
The AOP Digital Publishing Summit is our annual flagship event, which took place this year on 14 October at the Park Plaza Westminster Bridge in London. Park Plaza Hotel - Westminster Bridge photo
by Julian Povey Full Programme.
/ Find out more about the speakers