Association of online publishers Helping media owners build better digital business

Driving the online video market


Date:
27 Jan 2010
Time:
14.00 to 18:30
Venue:
IPC Media
Address:
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

Driving the Online Video Market
Video produced by FMG

This inaugural event of 2010 marks the first of a series of activities aimed at supporting AOP members to drive the online video market forward.

The seminar brought together traditional and newly-enabled broadcasters, commercial experts and measurement specialists to examine how the landscape currently looks and identify key areas to address in the year ahead -

Read AOP's report on this event:
‘Connected Advertising’ key to the kingdom of VoD

Speaker interview: YouTube Sales Leader Bruce Daisley

Speaker interview: Camilla Day, Head of Video on Demand, PHD

members can download speaker presentations below.

Presentations




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This event is supported by Ooyala

The event covered

  • How can publishers better support one another and work together to drive the market?
  • With no cohesive, universal trading mechanism - how can the online video market be made to work more effectively?
  • Is there a need to standardise the trading currency and if so how can this best be achieved?
  • Is the potential of online video widely enough understood amongst Clients and how can any knowledge gaps be addressed?
  • What are researchers and measurement firms doing to demystify the buying process?
  • How do publishers need to evolve to meet the needs of advertisers?