Driving the online video market

This inaugural event of 2010 marks the first of a series of activities aimed at supporting AOP members to drive the online video market forward.

The seminar brought together traditional and newly-enabled broadcasters, commercial experts and measurement specialists to examine how the landscape currently looks and identify key areas to address in the year ahead -

Read AOP's report on this event:
‘Connected Advertising’ key to the kingdom of VoD

Speaker interview: YouTube Sales Leader Bruce Daisley

Speaker interview: Camilla Day, Head of Video on Demand, PHD

members can download speaker presentations below.

Presentations

• Bruce Daisley, Sales Leader, YouTube UK - download presentationDownload Type: ppt
  Download Size: 15445k
• Grant Bremner, Programme Manager, Video, Future Publishing - download presentationDownload Type: ppt
  Download Size: 7805k
• Gary Knight, Brand Partnerships Director, ITV - download presentationDownload Type: ppt
  Download Size: 6004k
• Harriet Perry, Head of Online Trading, Display & Mobile, PHD and Camilla Day, Head of Video on Demand, PHD- download presentationDownload Type: pptx
  Download Size: 2395k
• David Webb, Client Director, Media & Entertainment Research, Nielsen - download presentationDownload Type: ppt
  Download Size: 1521k
• Facilitator: Bill Murray, Digital Consultant

This event is supported by Ooyala

The event covered

• How can publishers better support one another and work together to drive the market?
• With no cohesive, universal trading mechanism - how can the online video market be made to work more effectively?
• Is there a need to standardise the trading currency and if so how can this best be achieved?
• Is the potential of online video widely enough understood amongst Clients and how can any knowledge gaps be addressed?
• What are researchers and measurement firms doing to demystify the buying process?
• How do publishers need to evolve to meet the needs of advertisers?