Marcus Harding, Theorem
’s UK Director for Business Development, shares the top trends in the world of online advertising and publisher creative solutions here.
Theorem is a global leader in online media operations and reporting, with offices on four continents and over 500 technology and service professionals.
Its services include creative design, optimised ad placement, and exacting and innovative data analysis.
Top Trends in Creative
1. Platform Proliferation
- As there’s a continued fragmentation of how users consume content, publishers are finding themselves needing to staff for a varied array of creative talent in-house. When external creative partners are being used, there’s a requirement for that partner to be trained to build creative for multiple platforms, and for an increasing number of non-standard ad formats.
2. More Media Firsts
- Where clients or media agencies are going directly to publishers to build partnerships and ad campaigns, there’s a growing demand for media firsts and a more sophisticated user experience, leading to a boom in creative innovation...
Read the full list of Theorem's top ad creative trends.
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