Top 10 skills for product managers

Product management roles in the digital environment call for a broad range of skills, a combination of qualities which don't relate directly to any specific role in print or legacy platforms. With this in mind, to create a definitive list of requirements for digital product manager roles, AOP's Product Committee came up with a top ten list of key characteristics and skills, in no particular order these are:

1. Diplomacy and communication throughout your organisation
2. Awareness of the big picture combined with attention to detail
3. Ability to prioritise (and use Agile development methods)
4. Ability to translate between technology and business functions
5. Project manager/process skills
6. Analytical, with a results focus – able to get things off the ground
7. Understanding the drivers of digital
8. User champion – never losing sight of the user journey
9. Creativity and innovation – thinking outside the box
10. Open-minded/flexible and level-headed

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