Rubicon on real-time bidding & protecting the direct sell

Jay Stevens is VP & GM, International at the Rubicon Project, an ad technology firm which provides real-time yield optimisation for publishers. Prior to joining Rubicon, Jay served as the SVP of Audience at MySpace.

He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company.



We asked Jay about the impact of real time bidding on publishers' businesses, the effect of ad networks on the display market and how to protect the direct sell while new maximising advertising opportunities.

How do you see the real time bidding environment developing for publishers in the next few months?

Real-time bidding is still very nascent, but is building steam quickly as agencies and their trading desks are seeing increased efficiencies in managing their performance buys.

Budget allocated to demand-side platforms (DSPs) that were experimental a quarter ago, is now reaching well into six figures and taking a substantial share of media plans. And now that certain advertisers are seeing success, more accounts will no doubt dedicate larger slices of their budgets to this form of trading...

Read the interview in full.