Accountancy Age - Winner of Editorial Team - Business 2008

A truly multi-tasking team, Accountancy Age has embraced a ‘web first’ philosophy, and been rewarded with impressive subscriber and revenue increases in the judging year. With senior figures at big four firms and in government swearing by the team’s newswires, live blogs, and multimedia industry coverage, Accountancy Age has changed the way this group consumes its media.

Creativity and Success

All reporters write on their beat for the website, contributing 10-12 stories a day. When a big story breaks they switch their focus to the site and create ‘packages’ wherever possible, editing newswires on their patch.

During the judging period, Accountancy Age has refined its virtual conference and round table offerings, holding a number of web seminars, and also developing its Insider Business Club, a weekly web conferencing club for finance directors.

The team also produces one of the most innovative products in B2B publishing, a monthly ebook for our next generation of readers, Young Professional, enhancing their online reading experience with effective use of multimedia.

The innovative and high quality cross-media work undertaken by Accountancy Age’s editorial team was instrumental in the title being named as a Business Superbrand in 2007 and 2008. Members of the team have won or been shortlisted for more than 50 awards in the last six years alone.

Developments in the judging year

Accountancy Age comprehensively redesigned its website in November 2007. New features include:

• Salary checker allowing jobseekers and prospective employers to cross-check salaries for a range of job titles, locations and qualifications with those of 33,000 qualified accountants
• Wiki pages allowing employees of the top 20 accountancy firms to paint a picture of their own firm
• Company pages that offer news feeds of stories about the top 20 accountancy firms
• 'Professional' blogs with industry experts now blogging on technology and business risk
• An enhanced Downtime area with brand-new, tailored games allowing you zap the chancellor in the House of Commons or play at crisis management

Commercially, online now accounts for 25% of revenues. Page impressions, unique visitors and subscriber numbers have all spiked by between 40% and 150%.

Judges’ Comments

"The team has particularly excelled in the effective microsegmentation of content, and the excellent use of innovative technologies to address these niches."
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