Association of Online PublishersHelping media owners build better digital business
3 Apr 2012 
Future Publishing, one of Europe’s leading online publishers, was exploring opportunities to increase revenue for its websites.
Historically, display and text-based advertising were its primary revenue streams so the team was looking for new ways to monetise content without compromising user experience.
Future Publishing chose Outbrain as a partner to provide paid links to third party content. Outbrain was able to provide both revenue-generating and contextually relevant links which enhanced Future’s users’ journey through the web. Future also used Outbrain's content amplification platform to promote its content on other publisher sites to increase traffic to their own properties.
Future was one of Outbrain's first partners in the UK. Initially launching on two sites, the results were so positive the platform was eventually rolled out across 36 other sites including TechRadar, PhotoRadar and MusicRadar. Since the links within Outbrain's platform only come from high quality content publishers, the click-through rates are much higher than other paid advertising. Outbrain in action on CVG
Results
Future leverages third party content to increase revenue
Future Publishing, one of Europe’s leading online publishers, was exploring opportunities to increase revenue for its websites.
Historically, display and text-based advertising were its primary revenue streams so the team was looking for new ways to monetise content without compromising user experience.Future Publishing chose Outbrain as a partner to provide paid links to third party content. Outbrain was able to provide both revenue-generating and contextually relevant links which enhanced Future’s users’ journey through the web. Future also used Outbrain's content amplification platform to promote its content on other publisher sites to increase traffic to their own properties.
Future was one of Outbrain's first partners in the UK. Initially launching on two sites, the results were so positive the platform was eventually rolled out across 36 other sites including TechRadar, PhotoRadar and MusicRadar. Since the links within Outbrain's platform only come from high quality content publishers, the click-through rates are much higher than other paid advertising. Outbrain in action on CVG
- Outbrain has helped increase page views by up to 9% on the pages where the platform is installed.
- Click-through rates on the Outbrain platform were above 5%, outperforming any other performance-based advertising product.
- With the incremental revenue increase, Outbrain is one of Future’s most important third party revenue generators.
“From the outset, we quickly saw the benefits of working with Outbrain. Allowing our users to discover new and interesting content has led to a more engaged audience while generating incremental revenue.”
Future Head of Commercial Analysis Online Rob Brett
