"By the second quarter of 2010, UK demand had started to grow quickly. Many companies that were late to RTB – both demand and supply side – got involved once it became clear that a large chunk of budget had begun to shift to this style of trading."
"As more and more of publisher’s monthly impressions were sold via RTB, it became important to provide a lot more understanding of who was buying and why."Read the interview in full
, including Tom's views on how Real-Time Bidding (RTB) has developed in the last 12 months and how data management has evolved and how publishers can be more strategic about maximising the value of their first-party data.AdMeld
is an Associate Member