Association of Online PublishersHelping media owners build better digital business
10 Feb 2011 
"By the second quarter of 2010, UK demand had started to grow quickly. Many companies that were late to RTB – both demand and supply side – got involved once it became clear that a large chunk of budget had begun to shift to this style of trading."
"As more and more of publisher’s monthly impressions were sold via RTB, it became important to provide a lot more understanding of who was buying and why."
Read the interview in full, including Tom's views on how Real-Time Bidding (RTB) has developed in the last 12 months and how data management has evolved and how publishers can be more strategic about maximising the value of their first-party data.
AdMeld is an Associate Member of AOP. 
AdMeld's Tom Jenen on retargeting & how publishers should be using data
"As more and more of publisher’s monthly impressions were sold via RTB, it became important to provide a lot more understanding of who was buying and why."
Read the interview in full, including Tom's views on how Real-Time Bidding (RTB) has developed in the last 12 months and how data management has evolved and how publishers can be more strategic about maximising the value of their first-party data.
AdMeld is an Associate Member of AOP.
