2010 Case Studies
Rubicon on real-time bidding & protecting the direct sell
Rubicon Project is an ad technology firm which provides real-time yield optimisation for publishers. more
Company Profile: Rubicon Project
Rubicon is an ad technology firm which provides real-time yield optimisation for publishers....
AdMeld on premium publishers, RTB & demand side platforms
Tom Jenen, AdMeld's Commercial Director, EMEA on real-time bidding (RTB) and demand side platforms, their effect on publishers' direct sell, ad networks and CPMs. more
Company Profile: AdMeld
AdMeld helps the world's top publishers maximise their ad revenue and sell every impression smarter and safer....
Abacus' Ian Eckert on paid content
Ian Eckert, Project Director at Abacus e-Media, and formerly Digital Director at TSL Education summarises the trend towards charging for content online. Abacus provides the technol ...more
Company Profile: Abacus E-Media
Abacus emedia is an online service developer, offering consultancy, software development, hosting, design, content management and ...
