Association of online publishers Helping media owners build better digital business

August 2009 Case Studies

How to successfully launch an interactive magazine…the iGIZMO way

Back in March 2008, despite the deepening economic crisis, Dennis Publishing boldly decided to launch iGIZMO – A brand new interactive magazine in a burgeoning gadget segment. The ...more

Online travel magazine drives conversion rate up 40% for Thomas Cook

Traditional travel magazines have been doing the same job for decades, but are limited by the medium itself which provides little interaction with the reader, no multimedia engagem ...more

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