January 2010 Case Studies

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Mazda Operation Renesis - increasing engagement with Mazda’s Sports range

The Top Gear brand solutions team was tasked with creating an exciting and daring advertising campaign to raise awareness and support the launch of the new Mazda Sports range, whic ...more

Kellogg’s Nature’s Pleasure - Multi-platform Ad Effectiveness Study

Kellogg’s planned to launch ‘Nature’s Pleasure’ - a brand new high-quality muesli cereal. The brief was to create a fun and innovative campaign to run over the summer months that w ...more

Mazda Favourite Drives on topgear.com - Improving brand perception

The Top Gear Creative Solutions team was set the task of creating a campaign that would launch the new Mazda MX5 in the UK and also change the perception of the car which suffered ...more