2009 Case Studies
Julian Gairdner, Editor of Farmers Weekly Interactive – Winner of Editorial Individual 2009
Julian Gairdner has led a significant organisational change within the Farmers Weekly Group, resulting in fully integrated editorial, production and sales functions across web and ...more
Farmers Weekly – Winner of AOP Award for B2B Editorial Team 2009
This fully integrated team, with true ‘muddy boots’ credentials, works across all media to deliver content for print, web and face-to-face activity. more
Comment is Free – winner of Editorial Team – Consumer 2009
Through social media outreach and tracking, combined with a sophisticated approach to moderation and community management, plus consistently high-quality, stimulating editorial, Co ...more
Mazda MX-5 Icon - Building brand awareness online
The challenge: to promote the Mazda MX-5 Icon car, build brand awareness, positively increase perception across a set of key brand attributes, actively engage the users of topgear. ...more
Kenwood K-Mix campaign by bbcgoodfood.com
Kenwood K-Mix required an online advertising solution that would promote the new K-Mix range and gather feedback on the range of colours available. more
TopGear.com’s Fiat campaign - talking tactics and direct response
The aim of this campaign was to to increase brand awareness amongst potential car buyers, promote the Fiat 500, Fiat Bravo and Fiat Punto and drive direct response. more
Topgear.com builds brand interaction and engagement for Michelin
BBC Worldwide created a highly effective campaign for Michelin, across traditional display formats on key areas of topgear.com as well as a competition and interactive game to enga ...more
Mirror Cashback – Winner of Commercial Partnership 2009
By launching a series of cashback sites in November 2008, Trinity Mirror were the first National Newspaper Group to bring the concept of online Cashback shopping to the mainstream ...more
RBI Job Sites – Winner of Digital Sales Team 2009
With a team of people who think, live and breathe recruitment media (and nothing else) during their working day, customers of RBI’s job sites receive an unrivalled level of service ...more
