August 2009 Case Studies
Econsultancy – Winner of Specialist Digital Publisher 2009
With its stated vision to provide a leading global resource for training, research and events on digital marketing and e-commerce, Econsultancy capitalised on its international aud ...more
FHM.com – winner of Website – Consumer 2009
With a substantially upgraded site, seamlessly integrating gaming, video, and social networking, the FHM team is making the most of its international brand online - effectively and ...more
Julian Gairdner, Editor of Farmers Weekly Interactive – Winner of Editorial Individual 2009
Julian Gairdner has led a significant organisational change within the Farmers Weekly Group, resulting in fully integrated editorial, production and sales functions across web and ...more
Farmers Weekly – Winner of AOP Award for B2B Editorial Team 2009
This fully integrated team, with true ‘muddy boots’ credentials, works across all media to deliver content for print, web and face-to-face activity. more
Comment is Free – winner of Editorial Team – Consumer 2009
Through social media outreach and tracking, combined with a sophisticated approach to moderation and community management, plus consistently high-quality, stimulating editorial, Co ...more
Mazda MX-5 Icon - Building brand awareness online
The challenge: to promote the Mazda MX-5 Icon car, build brand awareness, positively increase perception across a set of key brand attributes, actively engage the users of topgear. ...more
Kenwood K-Mix campaign by bbcgoodfood.com
Kenwood K-Mix required an online advertising solution that would promote the new K-Mix range and gather feedback on the range of colours available. more
TopGear.com’s Fiat campaign - talking tactics and direct response
The aim of this campaign was to to increase brand awareness amongst potential car buyers, promote the Fiat 500, Fiat Bravo and Fiat Punto and drive direct response. more
Topgear.com builds brand interaction and engagement for Michelin
BBC Worldwide created a highly effective campaign for Michelin, across traditional display formats on key areas of topgear.com as well as a competition and interactive game to enga ...more
