Latest Case Studies
Case Study: Shell V-Power & TopGear.com Increasing Brand Awareness
A key aim of the campaign was to get readers interacting with the Shell brand, while also communicating the key benefits and values of Shell V-Power - particularly the improved pe ...more
Case Study: TopGear.com's multi-platform campaign to promote the Nissan 370z
The fundamental objective of the campaign was to get users interacting with the brand by extending the opportunity to experience the Nissan 370z, whether via a track day, winning ...more
Case Study: TopGear.com & Harman Kardon Amplified Journeys
The Top Gear creative solutions team was tasked to come up with an advertorial campaign that would raise brand awareness of Harman Kardon audio systems and the Amplified Journeys ...more
How the Telegraph developed its paid iPad app
An insight into the work behind the scenes on The Telegraph’s iPad app - moving from a free/insight gathering stage to paid. more
An Incisive app checklist
Like many AOP member businesses, you’re managing a media company with a wide variety of different titles and verticals, and you’re being assailed on all sides by teams clamouring f ...more
Why publishers should adopt agile
Agile is an iterative approach to product development ‘where requirements and solutions evolve through collaboration between self-organising, cross-functional teams.’ more
Seven habits of successful digital sales teams
Incisive Media’s Head of Online Commercial Development Jon Bentley reflects on what makes for a truly successful digital sales team. more
Dennis CTO Paul Lomax's Twelve Top Tips for Product Success
Paul's tips on developing a website under a user-centred design process. more
9 (or is it 10?) product development learnings from the 2010 BBC News relaunch
At the January 2011 ProductTank Meetup, Anthony Sullivan, Product Manager at BBC News presented his learnings from the BBC News 2010 Relaunch... more
