Proving return on online media investment is all the more important during a recession, as every penny of marketing spend comes under increased scrutiny. With paid-search taking th ...more
Which? is the largest consumer body in the UK, and has been publishing impartial, expert information for more than 50 years to help consumers make informed choices. more
"From interviews with the world’s top business leaders, to regular updates on key global issues and feature length programming covering everything from fashion shows to luxury ...more
With a fresh, fun approach using multiple touchpoints online, Bite, by Channel 4, delivered a clear understanding Ford’s principle brand objectives. more
WKD and IPC Media's Nuts magazine joined forces to create an irreverent campaign which fitted seamlessly with the tastes of the players, fans and both publisher and client bran ...more
Since the advent of the Internet, publishers have been mulling the “be free or not to be free” question on content. While most UK newspapers remain aligned to the free access model ...more
"Filling a real gap in the sector, this project took segmenting and qualitatively exploring what defines women online to the next level. IPC Media recognised the value of such ...more
Future’s Digital Agency Team (DAT) was formed in late 2007 with the remit of managing advertising agencies and working with them to create bespoke digital advertising solutions acr ...more
"The Reed Business Information e-Newsletters central sales team has gone from strength to strength in the judging year, with significant team and product developments. The new ...more