Topic Search: Commercial
News
- 12 Mar 2010
Poynter commentary on the online ad market.
- 12 Mar 2010
Reuters piece on smartphones and paid content.
- 12 Mar 2010
Beet.tv video interview with Daniel Franklin
Digital Showcase
- 17 Jun 2009
Which? is the largest consumer body in the UK, and has been publishing impartial, expert information for more than 50 ye...
- 25 Feb 2009
With a fresh, fun approach using multiple touchpoints online, Bite, by Channel 4, delivered a clear understanding Ford’s...
- 11 Feb 2009
WKD and IPC Media's Nuts magazine joined forces to create an irreverent campaign which fitted seamlessly with the ta...
Research
- 19 Jun 2009
Silicon Alley Insider on OPA's online brand building effectiveness report
- 18 Jun 2009
This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked si...
- 15 Jun 2009
eMarketer research on the effectiveness of product placement
Events
- 23 Feb 2010
Members can access presentations from the event...
- 09 Sep 2009
This forum examined how publishers are positioning themselves to take advantage of market changes next year. Speakers fr...
- 08 Jul 2009
At AOP's Forum on 8 July, entitled Going Global - Monetising your International Audience, we asked: what steps are b...