Topic Search: Commercial

News

• 03 Aug 2010

  "Publishers need to use tech & automation in online advertising to their advantage"

  Interview with Tom Jenen of AdMeld, as it announces new funding and UK publisher clients. We talk RTB, demand side platf...
• 12 Jul 2010

  Diversified revenues in 5 simple steps

  Note-taking skills let you down at the AOP Forum? (Or just too busy tweeting?) Here are the main points, which should se...
• 08 Apr 2010

  Microsoft Advertising study says dwell is best measure for digital branding

  Microsoft Advertising has issued an appeal to the advertising industry to adopt dwell scores as the de facto measure for...

Digital Showcase

• 17 Jun 2009

  which.co.uk - making a success of paid-for online content

  Which? is the largest consumer body in the UK, and has been publishing impartial, expert information for more than 50 ye...
• 25 Feb 2009

  Channel 4's Ford Bite - Winner of Commercial Partnership Award 2008

  With a fresh, fun approach using multiple touchpoints online, Bite, by Channel 4, delivered a clear understanding Ford’s...
• 11 Feb 2009

  Nuts WKD Football Awards - Winner of AOP Cross-Media Project Award 2008

  WKD and IPC Media's Nuts magazine joined forces to create an irreverent campaign which fitted seamlessly with the ta...

Research

• 08 Apr 2010

  Microsoft Advertising study says dwell is best measure for digital branding

  Microsoft Advertising has issued an appeal to the advertising industry to adopt dwell scores as the de facto measure for...
• 19 Jun 2009

  "The Silent Click: Building Brands Online." - OPA Research

  Silicon Alley Insider on OPA's online brand building effectiveness report
• 18 Jun 2009

  OPA research on measuring branding display campaigns

  This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked si...

Events

• 23 Feb 2010

  New Rules of Revenue: Online Advertising 2010

  Members can access presentations from the event...
• 09 Sep 2009

  Shaping Your Digital Business for Success In 2010

  This forum examined how publishers are positioning themselves to take advantage of market changes next year. Speakers fr...
• 08 Jul 2009

  Going Global - Monetising your international audience

  At AOP's Forum on 8 July, entitled Going Global - Monetising your International Audience, we asked: what steps are b...