Topic Search: Commercial

News

• 12 Mar 2010

  Can Ad Networks & Exchanges Help Increase Ad Prices?

  Poynter commentary on the online ad market.
• 12 Mar 2010

  Smartphones will shake up paid content debate

  Reuters piece on smartphones and paid content.
• 12 Mar 2010

  Economist Chief Says E-Readers Can Save Long-Form Journalism

  Beet.tv video interview with Daniel Franklin

Digital Showcase

• 17 Jun 2009

  which.co.uk - making a success of paid-for online content

  Which? is the largest consumer body in the UK, and has been publishing impartial, expert information for more than 50 ye...
• 25 Feb 2009

  Channel 4's Ford Bite - Winner of Commercial Partnership Award 2008

  With a fresh, fun approach using multiple touchpoints online, Bite, by Channel 4, delivered a clear understanding Ford’s...
• 11 Feb 2009

  Nuts WKD Football Awards - Winner of AOP Cross-Media Project Award 2008

  WKD and IPC Media's Nuts magazine joined forces to create an irreverent campaign which fitted seamlessly with the ta...

Research

• 19 Jun 2009

  "The Silent Click: Building Brands Online." - OPA Research

  Silicon Alley Insider on OPA's online brand building effectiveness report
• 18 Jun 2009

  OPA research on measuring branding display campaigns

  This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked si...
• 15 Jun 2009

  Does Product Placement Work?

  eMarketer research on the effectiveness of product placement

Events

• 23 Feb 2010

  New Rules of Revenue: Online Advertising 2010

  Members can access presentations from the event...
• 09 Sep 2009

  Shaping Your Digital Business for Success In 2010

  This forum examined how publishers are positioning themselves to take advantage of market changes next year. Speakers fr...
• 08 Jul 2009

  Going Global - Monetising your international audience

  At AOP's Forum on 8 July, entitled Going Global - Monetising your International Audience, we asked: what steps are b...