http://www.ukaop.org.uk/cgi-bin/go.pl/research/index.html The latest research articles from UK Association of Online Publishers en-gb Copyright: (C) UK Association of Online Publishers, http://www.ukaop.org.uk/cgi-bin/wms.pl/75 info@ukaop.org.uk info@ukaop.org.uk Thu, 21 Aug 08 20:58:30 GMT 15 A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US.  http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2046 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2046 Thu, 21 Aug 08 00:00:00 GMT As a result of an in-depth consultation with members, we’re delighted to announce that we will be substantially enhancing our member research offering. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2047 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2047 Thu, 21 Aug 08 00:00:00 GMT Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers' push to offer these services online with rapidly increasing quality and volume. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2042 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2042 Wed, 20 Aug 08 00:00:00 GMT June was a successful month for UK online newspapers, as site audiences continue to grow at an impressive rate. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2019 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2019 Thu, 07 Aug 08 00:00:00 GMT Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA). http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2022 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2022 Mon, 04 Aug 08 00:00:00 GMT All sectors of marketing saw budget cuts with the exception of the internet, according to IPA's Bellwether Report for the second quarter of 2008. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2018 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2018 Thu, 24 Jul 08 00:00:00 GMT Accessing the internet using a mobile is a key consideration for consumers. 60 per cent of respondents think it's important to be able to access the internet via their mobile, according to joint research conducted by AKQA Mobile and dotMobi. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2003 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2003 Wed, 23 Jul 08 00:00:00 GMT The number of people listening to radio via the web has mushroomed to 14.5m, growing 2.5m since November, according to Rajar research. Three quarters of 'Listen Again' listeners said the service has no impact on the amount of live radio they listen to. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1991 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1991 Thu, 10 Jul 08 00:00:00 GMT The IPA's second TouchPoints survey has highlighted the huge consumer shift towards digital media use over the past two years. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1990 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1990 Thu, 10 Jul 08 00:00:00 GMT Social media is becoming a more important staple of global media consumption for internet users, who now prefer reading content online, according to the latest survey from media agency Universal McCann. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1964 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1964 Mon, 23 Jun 08 00:00:00 GMT Advertising spend continues to shift online according to the Advertising Association’s Statistics Yearbook. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1954 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1954 Wed, 11 Jun 08 00:00:00 GMT Fifty-two per cent of UK online TV viewers would be interested in watching TV and movies on their laptops "on a regular basis", according to research from YouGov and Redback Networks, an "astonishing result for a market so new" according to emarketer. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1955 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1955 Wed, 11 Jun 08 00:00:00 GMT Rural areas of the UK now have more high speed web connections than cities, according to Ofcom research, with 59 versus 57 per cent of the population covered. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1938 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1938 Thu, 29 May 08 00:00:00 GMT Figures released by IAB this month have shown a 38 per cent year on year growth for the industry in 2007, well surpassing the most generously predicted forecast. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1896 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1896 Thu, 17 Apr 08 00:00:00 GMT Online spending budgets are bucking the trend for belt-tightening in the face of ongoing concerns for the economy. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1897 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1897 Thu, 17 Apr 08 00:00:00 GMT Research from the The European Interactive Advertising Association (EIAA) suggests a "massive opportunity" to engage with families online. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1893 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1893 Mon, 14 Apr 08 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1886 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1886 Tue, 08 Apr 08 00:00:00 GMT According to analytics firm Hitwise, UK traffic to online video increased by 178 per cent between February 2007 and 2008. Video accounted for one in every 45 internet visits. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1881 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1881 Thu, 03 Apr 08 00:00:00 GMT Women outnumber men for the first time among UK residents going online, according to a report by eMarketer. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1867 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1867 Wed, 02 Apr 08 00:00:00 GMT The search for a supplier to build and manage an online audience panel for the UK’s first industry-standard online planning currency has begun, as reported in Research. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1862 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1862 Tue, 25 Mar 08 00:00:00 GMT Twenty-three per cent of US mobile phone users have seen advertising on their cell phones in the last 30 days with roughly half responding to the ads, according to a report from The Nielsen Company released on Tuesday. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1841 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1841 Fri, 07 Mar 08 00:00:00 GMT Centaur Media has launched a joint venture with research firm YouGov to measure the pulse of the new media industry. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1826 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1826 Tue, 04 Mar 08 00:00:00 GMT Seventy two per cent of publishers are expecting an increase in income from CPM advertising next year and 67 per cent are predicting a rise in digital sponsorship, according to research by Econsultancy and Convera. Just under two thirds are expecting a rise in paid search (PPC) revenue. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1729 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1729 Wed, 12 Dec 07 00:00:00 GMT Newspaper and magazine websites are easier to access, faster for locating desired content, and are more convenient than their print equivalent, according to recent AOP research. http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1583 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1583 Tue, 07 Aug 07 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1419 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1419 Fri, 13 Apr 07 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1378 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1378 Fri, 30 Mar 07 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1048 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1048 Fri, 07 Jul 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1035 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1035 Wed, 28 Jun 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1036 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1036 Wed, 28 Jun 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=991 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=991 Wed, 24 May 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=923 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=923 Wed, 05 Apr 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=913 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=913 Thu, 30 Mar 06 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=687 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=687 Thu, 16 Jun 05 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=686 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=686 Sat, 30 Apr 05 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=683 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=683 Thu, 07 Apr 05 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=684 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=684 Mon, 22 Mar 04 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=682 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=682 Mon, 09 Feb 04 00:00:00 GMT http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=677 http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=677 Wed, 05 Feb 03 00:00:00 GMT