"Net newsers": emerging US media consumption pattern
21 Aug 2008
A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US.
AOP reviews and enhances member research offering
21 Aug 2008
As a result of an in-depth consultation with members, we’re delighted to announce that we will be substantially enhancing our member research offering.
Ofcom report shows On-demand TV in demand
20 Aug 2008
Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers' push to offer these services online with rapidly increasing quality and volume.
Greater ad effectiveness on branded content sites, says OPA study
04 Aug 2008
Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA).
Web holds strong, says Bellwether
24 Jul 2008
All sectors of marketing saw budget cuts with the exception of the internet, according to IPA's Bellwether Report for the second quarter of 2008.
Mobile internet key for consumers
23 Jul 2008
Accessing the internet using a mobile is a key consideration for consumers. 60 per cent of respondents think it's important to be able to access the internet via their mobile, according to joint research conducted by AKQA Mobile and dotMobi.
Web boosts radio listening
10 Jul 2008
The number of people listening to radio via the web has mushroomed to 14.5m, growing 2.5m since November, according to Rajar research. Three quarters of 'Listen Again' listeners said the service has no impact on the amount of live radio they listen to.
Touchpoints reflects shift online
10 Jul 2008
The IPA's second TouchPoints survey has highlighted the huge consumer shift towards digital media use over the past two years.
Social media reaching mass audience
23 Jun 2008
Social media is becoming a more important staple of global media consumption for internet users, who now prefer reading content online, according to the latest survey from media agency Universal McCann.
Ad spend continues shift online
11 Jun 2008
Advertising spend continues to shift online according to the Advertising Association’s Statistics Yearbook.
Strong demand for regular web TV viewing
11 Jun 2008
Fifty-two per cent of UK online TV viewers would be interested in watching TV and movies on their laptops "on a regular basis", according to research from YouGov and Redback Networks, an "astonishing result for a market so new" according to emarketer.
Rural broadband overtakes urban
29 May 2008
Rural areas of the UK now have more high speed web connections than cities, according to Ofcom research, with 59 versus 57 per cent of the population covered.
Online ad spend exceeding expectations
17 Apr 2008
Figures released by IAB this month have shown a 38 per cent year on year growth for the industry in 2007, well surpassing the most generously predicted forecast.
Online spending budgets in good stead
17 Apr 2008
Online spending budgets are bucking the trend for belt-tightening in the face of ongoing concerns for the economy.
Families more engaged online
14 Apr 2008
Research from the The European Interactive Advertising Association (EIAA) suggests a "massive opportunity" to engage with families online.
Video traffic up 178 per cent
03 Apr 2008
According to analytics firm Hitwise, UK traffic to online video increased by 178 per cent between February 2007 and 2008. Video accounted for one in every 45 internet visits.
UK women outnumber men online
02 Apr 2008
Women outnumber men for the first time among UK residents going online, according to a report by eMarketer.
JICIMS issues RFP
25 Mar 2008
The search for a supplier to build and manage an online audience panel for the UK’s first industry-standard online planning currency has begun, as reported in Research.
Nielsen survey: mobile content for ads
07 Mar 2008
Twenty-three per cent of US mobile phone users have seen advertising on their cell phones in the last 30 days with roughly half responding to the ads, according to a report from The Nielsen Company released on Tuesday.
Centaur to take pulse of new media
04 Mar 2008
Centaur Media has launched a joint venture with research firm YouGov to measure the pulse of the new media industry.
VideoCensus shows brand loyalty
20 Feb 2008
Nielsen Online's first VideoCensus revealed strong loyalty for branded video content in the US, with little cross-over between the major broadcasters' sites.
TV on-demand audience doubles
24 Jan 2008
The UK audience for on-demand TV has doubled in the past year, according to research from Tiscali.
Net ad share up three per cent
15 Jan 2008
The online ad sector has grown three per cent in the past three months, despite advertising budgets taking their biggest cuts in two years.
More teens sharing content online
10 Jan 2008
Research by the Pew Internet and American Life Project has revealed that many more teens are sharing online content, revealing that the internet is their first port of call for information or advice, before even friends and family.
TV more engaging online
10 Jan 2008
Audiences are 25 per cent more engaged in content and 47 per cent more engaged in advertising when viewing online, according to new research produced by Simmons of Experion Research Services.
UK users mature
10 Jan 2008
Online audiences in the UK are ageing, according to research released by Nielsen, with older users showing a strong preference for trusted brands on the web.
Global online ad spend to surge
14 Dec 2007
A recent report published by ZenithOptimedia places global online ad spend ahead of radio in a forecast for 2008.
Britons top Europe for social networking
14 Dec 2007
According to a report by Ofcom, UK adults spend an average of 5.3 hours a month on social networking sites, with 25 per cent doing so as many as 23 times per month.
CPM leads publishers' revenue streams
12 Dec 2007
Seventy two per cent of publishers are expecting an increase in income from CPM advertising next year and 67 per cent are predicting a rise in digital sponsorship, according to research by Econsultancy and Convera. Just under two thirds are expecting a rise in paid search (PPC) revenue.
Sixth AOP Census to launch
29 Nov 2007
In a year in which AOP has discussed the next generation of user-generated content, harnessing online video, whether mobile will ever work for publishers and the wonderful world of widgets, it is time to delve into the core of AOP members’ businesses and launch the sixth AOP Census.
TV downloads almost double
29 Nov 2007
The number of UK users watching internet TV has increased steadily in the past year, according to Continental Research’s Autumn 2007 Internet & Convergence Report: In particular the number watching shows they have previously downloaded from the internet has almost doubled from 1.3m in 2006 to 2.4m in 2007.
17 per cent befriend brands
29 Nov 2007
The annual Tech Tribe report, has revealed that 17 per cent of the 2,800 16-25 year-olds interviewed would be willing to 'make friends' with brands on social networks.
Convergence consumer survey available to members
29 Nov 2007
Thirty per cent of online consumers in the UK aged between 13 and 55 are streaming or downloading movie and TV content. In a report released by Olswang this week it was shown that demand for visual content online is increasing, but that consumers are not wiling to pay for it.
Third of Europeans use VoD
16 Nov 2007
Almost a third of European web users have watched a TV, film or video clip, compared with 12 per cent last year according to the European Interactive Advertising Association (EIAA).
UK heaviest social networkers
15 Oct 2007
UK social network users are the heaviest of all Europeans, in terms of hours spent, pages viewed, and the number of visits per month, according to a recent study by ComScore.
Internet marketing spend takes 6 per cent
15 Oct 2007
Spend on internet marketing now accounts for more than six per cent of total marketing spend, it's highest proportion yet according to the Bellwether Report.
Online adspend tops £1.3bn
05 Oct 2007
Online advertising broke through the £1.3 billion barrier in the first half of 2007, preventing further disappointment for the UK advertising industry.
Web TV services making an impact
05 Oct 2007
Combined web TV traffic to the UK's major broadcast sites is roughly equal to that of YouTube, according to a survey of 2,500 UK web users by Oliver and Ohlbaum.
UK homes online reaches 61 per cent
14 Sep 2007
The number of UK households now online has risen to 61 per cent – an increase of seven per cent over the past year (57 per cent in 2006), according to the latest National Statistics Omnibus Survey.
European silver-surfers savvy online
16 Aug 2007
Research announced today by the European Interactive Advertising Association (EIAA) reveals strongth growth in broadband adoption among 'silver surfers', and that 68 per cent of all European internet users aged 55 years and over now use broadband as their main point of internet connection.
AOP’s digital bloggers succeed
15 Aug 2007
The first stage of fieldwork for AOP’s research into savvy digital consumers has been completed after more than two weeks of intensive daily blogging.
US trade body to develop online standards
14 Aug 2007
US trade body, the Advertising Research Foundation is attempting to develop a set of online standards in research for both buyers and sellers. This comes as part of a drive to establish industry standards and encourage best practice in the online market research sector.
Social networkers will advocate brands for offers
03 Aug 2007
Six out of ten users would be open to interacting with brands on social network sites, with the right incentives, a YouGov poll has indicated.
AOP shortlist agencies
03 Aug 2007
A series of AOP research projects demystifying digital consumption habits and exploring online behaviour is one step closer to being commissioned: AOP’s research group has selected a shortlist of three agencies to carry out the research - GMI, Intrepid and Ipsos.
Internet strongest marketing channel
20 Jul 2007
Once again, the internet was the strongest performing marketing channel and now accounts for an estimated six per cent of all marketing spend, according to the results of the IPA's Q2 2007 Bellwether Report. More than one-in-five companies now allocate at least 10 per cent of their total marketing spend to the internet.
Web usability spend on the up
20 Jul 2007
Website user experience is to receive a greater share of company spending according to a survey conducted by E-consultancy.
Cannibalisation fears 'diminished' says research
19 Jul 2007
Online editors at some of the UK’s leading newspapers report that concerns about cannibalisation have “diminished to the stage where they are not a significant influence on strategy”, according to research conducted at City University.
Intrepid step for AOP research
06 Jul 2007
AOP’s consumer research into how today's savviest consumers, of all ages, discover and engage with digital content will be conducted in partnership with research agency Intrepid.
Far East dominates blogosphere
06 Jul 2007
Media agency Universal McCann has released research showing that over 50 per cent of internet users regularly visit blogs.
Internet users keen on TV ads online
06 Jul 2007
Research commissioned by the interactive marketing and business weekly New Media Age has shown that over a third of audiences online are happy to watch a brand’s TV advert online.
Digital to drive 4% growth in UK ad spend
27 Jun 2007
UK advertising spend will grow by 4.1 per cent this year and 3.9 per cent in 2008, with digital investment almost entirely responsible for the growth, according to a forecast by media agency Carat.
Providers vie for digital research
08 Jun 2007
AOP’s consumer research committee met this week to hear pitches from three providers competing to deliver AOP’s next piece of research into digital consumers.
UK mobile content market tops £500m
07 Jun 2007
Research carried out by Informa Telecoms and Media indicates that the UK mobile content market was worth £661m in 2006. The survey of 2000 subscribers showed that half of this revenue came from the 25-34 year old demographic.
UK most active online
04 Jun 2007
The UK has the highest average number of daily visitors (21.8 million), and British users spend the highest average time per month online at 34.4 hours per user, according to ComScore's World Metrix review.
Digital divide narrows
25 May 2007
Ofcom’s second annual survey has revealed that the UK’s ‘digital divide’ has narrowed dramatically. The results from the survey have shown that the take-up of broadband is between 42 and 45 per cent across the whole country, meaning that nearly half the UK’s population is now accessing the internet at a high speed.
Consumers turn to web
25 May 2007
"Digital channels offer huge opportunities for advertisers" said Ben Regensburger, president of DoubleClick International, when commenting on findings from DoubleClick’s Touchpoints study.
15m turn to mobile for fun
16 May 2007
A digital media index study conducted by Orange reveals that it’s 15 million customers are using their mobiles as entertainment centres for music, videos and games. Over two million Orange customers access the web each month as well as downloading video clips, games and ringtones.
Young women dominant online
16 May 2007
Women aged 18-34 are the most prevalent demographic group, accounting for 18 per cent of all active online Britons, and more than one-fifth of all UK computer time, according to Nielsen//NetRatings.
Online and print ads build brand
08 May 2007
Ad campaigns across print and online newspapers are more effective at driving web traffic and building brand recognition than TV advertising and search, according to research by Newspaper Marketing Agency.
Web TV thrives in Europe
03 May 2007
Forty five per cent of European broadband users are already watching previews or full episodes of TV shows online, according to research released today (3 May) by Motorola.
Online ads evolving, AOP Census shows
27 Apr 2007
The latest annual survey of AOP members' businesses, the AOP Census 2007, has shown that the online advertising market continues to evolve with user experience front of mind.
European advertisers embrace online formats
25 Apr 2007
Advertisers are embracing online ad formats to further interact and engage with consumers, according to a new report released yesterday (24 April) by the European Interactive Advertising Association (EIAA) and the Online Publishers Association Europe (OPA Europe).
Digital publishers see massive growth in 2006
23 Apr 2007
UK digital publishers experienced an average 60 per cent increase in turnover in 2006, and are predicting an average of 72 per cent growth for 2007 – double what they were forecasting this time last year.
Viewers switching from TV to internet
12 Apr 2007
According to the IPA’s Trends in Television report, television viewing levels declined in the last quarter of 2006, as consumers switched increasingly to viewing programmes via the internet.
UK Teens prefer targeted mobile ads
11 Apr 2007
Eleven to twenty year olds in the UK show a strong preference for targeted mobile ads, a Q Research survey of 1,500 British teenagers has shown.
More than half of adults have broadband
11 Apr 2007
Ofcom’s Digital Progress Report announced that more than half of UK adults have broadband at home, up from 39 per cent on last year.
AOP research identifies four digital mega-trends
30 Mar 2007
Research into the digital lives of UK consumers commissioned by AOP’s Futures group identifies four emerging mega-trends in the way we consume content: Participation, On-demand, Mobility and Personalisation.
High earners choose web for news, EMS survey shows
30 Mar 2007
The latest European Media and Marketing Survey (EMS) has reported that increasing numbers of high earners now tend to go to the internet first as a source of news and current affairs.
Online ad spend overtakes newspapers
28 Mar 2007
UK online advertising spend has overtaken national newspapers for the first time boasting an 11.4 per cent share of all advertising revenues and increased growth of more than 40 percent in 2006.
Women captivated by internet, says research
16 Mar 2007
Women are spending more time online than ever before and 70 per cent even go so far as to say they could not live without it, according to research by IPC Southbank.
UK leads mobile internet use
16 Mar 2007
Fifty four per cent of people in the UK with an internet enabled mobile device use it to go online and the content of choice via this platform is weather, sport, stock quotes and news.
Online vs offline media: AOP research
14 Mar 2007
AOP is to embark on the third wave of its popular dual consumption survey which delivers insight into the consumer's relationship with online and offline media.
News websites flourish
02 Mar 2007
News and media websites were identified as being among the fastest growing UK sites experiencing a 28 per cent growth this January, according to figures released by Hitwise.
Viewers surf, work and watch
02 Mar 2007
Forty three per cent of people say they surf the web and 42 per cent work at a computer whilst watching TV, according to new research released by TV advertising trade body ThinkBox.
C4 tunes in to teens
27 Feb 2007
Channel 4 has teamed up with research group Tuned In to understand how teenagers prefer to communicate with one another and which brands they respect the most.
Ofcom reviews children’s digital content
16 Feb 2007
A review of children’s programming by Ofcom will begin with a research project exploring factors effecting how high quality, original children's content is and will be delivered.
Mobile downloads deemed costly
16 Feb 2007
Research by Q Research has revealed that while 20-24 year olds are the biggest spenders on music downloads with 80 per cent spending up to £20 a month, only three per cent download content directly to their mobiles because of the associated costs.
'Wealth of information' in 2007 Census
16 Feb 2007
The 2007 AOP Census survey drew to a close this week having collated a wealth of information from AOP and PPAinteractive members which will enable AOP to present a clear picture of the digital publishing industry in the UK.
Help benchmark your industry
02 Feb 2007
You can help benchmark the online publishing industry, simply by taking part in this year’s AOP Census survey. The deadline (Tuesday 6 February) is fast approaching.
Online TV/video worth $3.2bn by 2012, claims research
02 Feb 2007
A report by Informa Telecoms and Media predicts that global revenue for online TV and video services will increase ten-fold to £3.2 billion in 2012
Ignore Web 2.0 at your peril
31 Jan 2007
New research from Booz Allen Hamilton suggests that companies need to take advantage of the social networking and video driven developments of Web 2.0 to win customers.
UK marketers direct spend online
23 Jan 2007
Ninety per cent of UK marketers are planning to increase their spend on online direct marketing compared with a mere 14 per cent to be spent on direct mail, according to new research.
AOP Census survey now online
18 Jan 2007
The fifth AOP Census went live on Tuesday (16 January) with AOP and PPA Interactive members being invited to participate in our benchmarking survey of the online publishing industry.
Internet basks in budget upturn: Bellwether Report Q4 2006
18 Jan 2007
Marketing budgets during Q4 of 2006 saw the internet receive the strongest upward revision since Q1 of 2000, according to the Q4 2006 Bellwether Report published this week by the IPA (the industry body and professional institute for UK advertising, media and marketing communications agencies).
Audiences expect IPTV domination, says research
10 Jan 2007
Tiscali's TV Trends Report 2007 reports that nearly two-thirds of adults in the UK would prefer to watch on-demand TV programmes via a broadband connection rather than the traditional scheduling model.
Nielsen//Netratings expands panel
15 Dec 2006
Nielsen//NetRatings has announced it is to expand its internet audience measurement panel to 50,000 UK individuals as it looks to improve both the accuracy and the scope of its services.
Fifth AOP Census to launch
14 Dec 2006
As another dynamic year in online publishing draws to a close, AOP is preparing to embark on its fifth annual survey of member companies. The survey covers organisational structure, revenue and advertising models, employment patterns and much more.
B2B research: AOP appoints Tangozebra
14 Dec 2006
.jpg){kind=small}
AOP is pleased to appoint Tangozebra as its research partner for a project which will look at the impact of B2B websites as a medium for building brand awareness across sectors.
Online advertising to beat outdoor, report declares
14 Dec 2006
Online advertising spend is on course to overtake outdoor advertising by the end of the year with a global forecasted growth of 28.2 per cent in 2007, according to the latest report from ZenithOptimedia.
Weekly tune-in for mobile TV fans
14 Dec 2006
Seventy per cent of active subscribers to mobile TV services are tuning in at least once a week according to a study by Gfk Technology.
Social networking big in Europe: EIAA report
30 Nov 2006
Social networking and establishing personal connections via internet phone calls, instant messaging and online forums will be the main drivers of internet growth throughout Europe, according the latest Mediascope research conducted by the European Interactive Advertising Association (EIAA).
New AOP consumer research chair
30 Nov 2006
AOP has appointed Anita Hague, research director for the Financial Times, as the chair of its consumer research group. Hague takes over from Simon Waldman, group director of digital strategy and development for Guardian Media Group, after Waldman became AOP chairman in October of this year.
Online best for data capture
29 Nov 2006
If you want to capture data the internet is the place to do it, or so says research from communications specialist Data Lateral.
Online video eroding TV viewing
28 Nov 2006
Some 43 per cent of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result, according to an ICM survey of 2,070 adults for the BBC.
Behavioural targeting tests consumer trust
21 Nov 2006
Behavioural targeting is having to evolove as a tracking methodology amid fears that its rising popularity among brands is off-putting for consumers.
Older audiences embrace new technologies: Engage report
16 Nov 2006
The take up of new media technologies is not limited to being the domain of the young male, says the latest research from Ipsos MORI.
Online video ad revenue to soar, says US report
13 Nov 2006
Advertising revenue from online video will reach $775 million next year according to US research company, eMarketer. Ad spend is expected to soar to $2.9 billion by 2010 which equates to 11 per cent of overall online ad spend.
Bumper month for US newspaper sites
30 Oct 2006
Online newspaper websites in the US attracted more than 58 million readers in September - a bumper month for the publishers, according to a new report for the Newspaper Association of America (NAA).
GfK launches shopping tracking service
19 Oct 2006
A home shopping service that tracks purchases ordered over the internet, digital TV mail order and postal channels, has been launched by GFK NOP.
European internet use rises, says report
10 Oct 2006
Weekly European internet use has risen to an average of four hours a week, overtaking print media for the first time, according to a report released by Jupiter Research.
Online ad spend ascent continues
06 Oct 2006
.gif){kind=small}
Internet advertising spend continues its ascent and rose to £917.2m in the first half of 2006, an increase of more than 40 per cent. In terms of share, this puts online less than a percentage point behind newspapers.
IPA launches multimedia planning tool
06 Oct 2006
The Instistute of Practitioners in Advertising (IPA) has released the second phase of its multimedia planning tool this week, the first of its kind for the industry.
UGC great success story of 2006, says Nielsen
15 Sep 2006
User generated content is established as one of the year's greatest success stories according to Nielsen//Netratings' lastest findings. With the UK's three fastest growing brands found to be YouTube, Flickr and Myspace, the predicted impact of Web 2.0 technologies is confirmed.
Brands cash in on PC fondness, suggests ISOBAR study
08 Sep 2006
A global study conducted by ISOBAR and Yahoo! urges brands to consider a consumers close relationship with their PC when crafting an online presence.
Tussle for consumer trust continues
24 Aug 2006
The ongoing debate of whether consumers trust online as much as traditional media is one which is tirelessly disputed through research, as the latest offerings from Telecom Express and Jupiter Research prove.
A new online generation, says Ofcom
11 Aug 2006
The emergence of a mainly online generation of customers is revolutionising both media and telecom markets, say Ofcom.
New chairman for B2B research group
11 Aug 2006
AOP is pleased to announce that Duncan Tickell, publishing director for VNU Business Publications, has agreed to take on the chairmanship of AOP’s B2B research committee.
Brits online 20hr per week
09 Aug 2006
The case for the internet replacing TV as the consumer's medium choice is strengthened by a YouGov survey which claims that the average internet user in the UK spends 20 hours a week online.
Two blogs born every second
09 Aug 2006
Every second two new blogs are created, according to recent statistics from blog-tracking site Technorati, in its latest State of the Blogosphere report.
A nation of podcasters?
04 Aug 2006
Almost 2 million of us have downloaded a podcast according to RAJAR's first attempt to quantify it's popularity.
UK tops Europe ecommerce league
28 Jul 2006
The UK has become Europe's biggest online shopping market, overtaking Germany, according to new research from Mintel. UK shoppers spent 9.79bn euros (£6.7bn) online in 2005, compared with 9.71bn euros in Germany.
AOP to commission B2B brand impact research
28 Jul 2006
AOP is to commission new research into the impact of B2B websites as a medium for building brand awareness across sectors, building on recent exploratory research into agency and client perceptions.
Online spend set to grow 25 per cent worldwide in 2006
26 Jul 2006
Internet advertising will continue its rapid ascent in 2006 and help prop up growth in the ad market as a whole, according to a new report from Carat International.
Take part in convergence research
12 Jul 2006
AOP members are invited to participate in research organised by the Broadband Stakeholders Group (BSG) and Intellect, which seeks to discover how the converged marketplace has changed over the past year.
Cannibalisation is a myth, suggests new research from Deloitte with AOP
07 Jul 2006
Digital publishing is delivering returns, with leading digital publishers predicting that by 2012 digital activities will contribute up to 40 per cent of revenues. This is according to a report launched today by Deloitte, the business advisory firm, and the UK Association of Online Publishers (AOP) in a survey of UK publishers.
AOP unveils new B2B research findings
28 Jun 2006
Qualitative research by AOP which explores perceptions and usage of online for B2B advertising among advertising agencies and client companies concludes that the potential of online as a medium for building brand awareness is increasingly being embraced.
Internet ad spend up 62.3 per cent
28 Jun 2006
UK internet advertising spend has achieved a record rise of 62.3 per cent according to official research released by the Advertising Association.
Definitive online population study commissioned by JICIMS
27 Jun 2006
IPA, ISBA, AOP and IAB joint agreement with NRS leads to breakthrough in online media planning. Online moves towards parity with traditional media currencies through quarterly internet audience survey.
New research shows the strength of business media
23 Jun 2006
Marketers have positive feelings towards business media – especially busin
ess and professional magazines, websites and events - according to new research presented by American Business Media (ABM).
Online research panel for kids
19 Jun 2006
Research company Lightspeed, has developed a way of improving youth representation on their online market research panel.
ORC International launches mobile user panel
02 Jun 2006
UK agency ORC International has launched OmniPanel, an opinion panel to track consumer usage patterns, behaviours, preferences and buying intentions in the mobile telecoms industry.
Women online increased by 63 per cent
24 May 2006
The European Interactive Advertising Association (EIAA) Digital Women Report reveals that if current growth continues, there will be more women online than men. Over the last three years time spent online by women has rocketed, increasing by 63 per cent compared with 54 per cent for men.
UK search market to grow to £1.41bn in 2006
21 May 2006
The UK market for search engine marketing will grow to £1.41bn by the end of 2006, a 65 per cent rise from £855m in 2005, according to research published in E-consultancy’s 2006 Search Marketing Buyer’s Guide.
India’s online population explodes into Top 10
19 May 2006
The publishing world’s burgeoning interest in India will be further fuelled by news that the country has entered the ‘Top 10’ list of nations with the highest population of internet users above the age of 15.
New ROI measurement revealed for brand awareness
16 May 2006
The Post Office will be first to participate in a project which will apply a new method for measuring return on investment (ROI) for online ad campaigns.
TNS set to launch all digital Ad ID service
16 May 2006
Adscope - an all digital ad identification service is to be launched in the US in June by TNS Media Intelligence. It monitors online, magazine, newspaper, TV and radio ad occurences and expenditure data for creatives used in a campaigns.
New survey uncovers media habits of US business elite
10 May 2006
The internet has been identified as the most important part of a business title’s overall offering, according to a survey of north America ’s top business elite, published this week by Ipsos Media.
Internet rivals radio for news
05 May 2006
Internet news sources are seen as being as important as radio, according to an international survey of attitudes to media commissioned by the BBC, Reuters and the Media Centre.
Media literacy in regions revealed
02 May 2006
Ofcom has published its fourth research report into the extent of adult media literacy, comparing media literacy within UK nations and regions.
AOP partners Deloitte for digital strategy research
21 Apr 2006
AOP has partnered with Deloitte to conduct research into how UK publishers are developing their digital strategy. The top-line findings will be presented at the Tomorrow's Web event on 3 May in London.
AOP websites reach 2/3 UK web users
21 Apr 2006
Statistics from Nielsen NetRatings commissioned by AOP reveal that AOP members’ websites have a combined reach of more than two-thirds of the UK internet population.
Thirty-seven per cent growth on the cards for AOP members
21 Apr 2006
AOP members expect their interactive businesses to grow by a substantial 37 per cent during this coming year, AOP's annual benchmarking census has revealed.
Blog, podcast and RSS advertising to reach $49.8m in 2006
13 Apr 2006
Combined spending on blog, podcast and RSS advertising is expected to grow 144.9 per cent to $49.8m in 2006 - up from $20.4m in 2005. The findings, released yesterday by PQ Media, a custom media research firm, are the results of more than six months of primary research.
Online publishing skills gap widens
05 Apr 2006
The AOP Census 2006, our latest membership survey, reveals there is a shortage of skills required by the online publishing industry. Seventy-four per cent of AOP members reported having unfilled vacancies in January 2006, compared with 58 per cent in 2005.
Free content drives ad revenue for AOP members
05 Apr 2006
Results from the latest AOP membership survey, the AOP Census 2006, show that online advertising revenue continues to be the top source of income for most AOP member organisations.
One-in-four US web users view video content weekly
31 Mar 2006
One-in-four US web users watch video content online at least once-a-week, while almost half of all US web users view video content online at least once-a-month, according to a new study by the US Online Publishers Association (OPA).
Search dominates online ad market worth £1.4bn
30 Mar 2006
The latest results from the Internet Advertising Bureau and PriceWaterHouse Coopers reveal that paid-for search makes up 56.2 per cent of the total UK internet advertising market, which reached £1,366m in 2005.
Media buyers demand independently verified traffic data
24 Mar 2006
Ninety-four per cent of media buyers view the independent verification of website traffic figures as critically or very important to validate media owners' claims, according to new research commissioned by ABC ELECTRONIC.
IPA launches Touchpoints survey
23 Mar 2006
The Institute of Practitioners in Advertising (IPA) today launched the first part of its Touchpoints initiative, a multimedia research tool that has been three years in the making and cost more than £1m.
Online ad spend reaches £1.1bn
21 Mar 2006
The latest figures from the Advertising Association (AA) show that spending on internet advertising in the UK bucked a bleak trend in 2005 with an estimated 73 per cent increase.
Consumer demand for podcasts to rise, says new research
21 Mar 2006
A quarter of all adult internet users will listen to a podcast in the next six months, according to a new study by market research agency BMRB.
US online paid content revenues top 2bn dollars
14 Mar 2006
Annual US online paid content revenues jumped to an all-time high of $2bn, according to the US Online Publishers Association's (OPA) full-year 2005 Online Paid Content U.S. Market Spending Report.
Ofcom publishes media literacy audit
09 Mar 2006
Media platforms are still considered by the public in 'traditional terms' and there are few signs yet of a widespread recognition of their wider digital functions, according to the results of detailed Ofcom research on the extent of adult media literacy in the UK.
Internet usage overtakes TV viewing
08 Mar 2006
For the first time, using the internet has overtaken watching TV as the UK's favourite activity. According to research conducted by TNS two thirds of users increased the amount of time they spend online over the last year.
Does your age define your favoured online brand?
06 Mar 2006
The latest internet research from Neilsen//Netratings looks at the brands where we are most likely to find different age groups and considers children and teenagers, twenty-somethings, thirty-somethings, forty-somethings and the over fifties.
Broadband take-up rockets
22 Feb 2006
Broadband now accounts for 64 per cent of all internet connections in the UK, according to figures for December released by the Office of National Statistics (ONS).
UK mobile users disinterested in 3G
22 Feb 2006
UK consumers are turning their backs on 3G mobile services because they find them confusing and too difficult to use, according to new research.
Half of UK publishers expected to launch podcasts in the next 12 months
10 Feb 2006
More than half of publishers surveyed following a recent AOP event said their business intends to launch a podcast in the next 12 months.
Vehicle buyers ignore traditional media, says US study
10 Feb 2006
The internet is the most important information tool for first-time vehicle buyers in the USA, according to new research from the Polk Center for Automotive Studies.
Thanks for taking part in the AOP Census 2006!
07 Feb 2006
Last week saw the closure of the 4th annual AOP Census and we would like to take this opportunity to thank those of you who participated this year.
Online spending has a new favourite
07 Feb 2006
Online spending looks to have a clear preference in the form of search based advertising. Advertisers are increasingly choosing to appear during searches for terms rather than placing display ads.
Soaring popularity of online member communities
06 Feb 2006
The outstanding success of online member communities is the subject of the latest Nielsen//Netratings press release. The leading provider of internet research reveals that over half of the internet population visit member community sites every month.
Online survey sees B2B spend increase
20 Jan 2006
This year will see increased budgets, significant growth in online marketing and the launch of new ad campaigns in the world of b2b marketing, according to a survey by BtoB online.
Online spend increases amidst media budget cuts
19 Jan 2006
20.9 per cent of companies have increased their online spending in a climate where marketing budgets are being revised down and media spend in general is being cut
AOP launches Census 2006
16 Jan 2006
The fourth annual AOP Census was launched today (Monday 16 January). The Census, a benchmarking study of the UK online publishing industry, reveals the size and nature of online businesses.
Europe’s emerging internet markets – latest Nielsen press release
13 Jan 2006
Nielsen’s 2006 research into ‘Netizens’ (online Europeans) reveals that home continues to be the most popular location among Europeans from which to access the internet.
UK ad spend moves online
12 Dec 2005
Spending on UK press, radio and cinema advertising fell during the third quarter of 2005, while online ad spend soared by 46 per cent to £266m, according to the latest Quarterly Survey of Advertising Expenditure from the Advertising Association (AA).
EIAA points to fast-developing online behaviour
08 Dec 2005
.gif){kind=small}
Europeans are spending 56 per cent more time online compared to 2003, according to the latest research from the European Interactive Advertising Association (EIAA).
Europeans go online for new jobs
02 Dec 2005
One in four European internet users visited a job web site between July and September 2005, up from around a fifth the previous year, according to new research from Nielsen//NetRatings.
AOP B2B research revisits agencies
02 Dec 2005
Following the enthusiastic industry response to the AOP research, The role of B2B websites, the association is to explore the impact the initial study had on the participating agencies, to help define the direction of subsequent AOP B2B research.
US online content spend up 15 per cent year-on-year
01 Nov 2005
The US Online Publishers Association (OPA) released its Paid Content US Market Spending Report, this week, covering Q1 and Q2 of 2005. The studyfound that consumer spending for online content grew to $987m in the first half of 2005...
US OPA white paper reveals variations in local audience measurement data
25 Oct 2005
The US Online Publishers Association (OPA) has released a new white paper analysing and evaluating online audience measurement products that capture and report local market data.
AOP benchmarking research fieldwork underway
21 Oct 2005
Fieldwork for the first in a series of waves of benchmarking research has begun, with pop-up overlay surveys running across 25 major consumer websites published by AOP members.
Online bucks gloomy advertising outlook
20 Oct 2005
The latest Bellwether Report, published by NTC Research on behalf of the IPA, suggests that companies are turning away from expensive traditional media, to the benefit of online and direct marketing.
Online sales surge as high street stagnates
06 Oct 2005
Online sales rose by almost a third (31 per cent) in the year to August 2005, claims new research from the Interactive Media in Retail Group (IMRG).
IAB says online ad spend will top £1b by end 2005
03 Oct 2005
Advertising spending online grew 62 per cent in the first six months of 2005 to £409m, according to the latest figures from the IAB and PWC.
AOP revisits 'Online elite' research
26 Aug 2005
The AOP consumer research group is currently reviewing the work it delivered in 2004, titled 'Reaching the online elite', to investigate further demographic and behavioural segmentation of this audience.
Content rich strategies, optimised for broadband - the future for online publishing?
18 May 2005
As many as 55 per cent of respondents to the AOP annual benchmarking survey, the AOP Census 2005, believe that broadband will have a 'very positive' impact on their business.
Solid growth for online, says Bellwether
22 Apr 2005
Marketing budgets for online and direct marketing were revised up during the period January to March 2005, while every other sector was revised down, according to the latest Bellwether report.
Online comes of age as 2004 ad spend tops £653m
06 Apr 2005
Rapidly rising demand for broadband internet access and increased advertiser confidence has pushed online's advertising market share beyond that of radio for the first time, according to the 2004 PricewaterhouseCoopers (PwC) and World Advertising Research Centre (WARC) tracking study figures, commissioned by the Interactive Advertising Bureau (IAB).
