VideoCensus shows brand loyalty
20 Feb 2008
Nielsen Online's first VideoCensus revealed strong loyalty for branded video content in the US, with little cross-over between the major broadcasters' sites.
TV on-demand audience doubles
24 Jan 2008
The UK audience for on-demand TV has doubled in the past year, according to research from Tiscali.
Net ad share up three per cent
15 Jan 2008
The online ad sector has grown three per cent in the past three months, despite advertising budgets taking their biggest cuts in two years.
More teens sharing content online
10 Jan 2008
Research by the Pew Internet and American Life Project has revealed that many more teens are sharing online content, revealing that the internet is their first port of call for information or advice, before even friends and family.
TV more engaging online
10 Jan 2008
Audiences are 25 per cent more engaged in content and 47 per cent more engaged in advertising when viewing online, according to new research produced by Simmons of Experion Research Services.
UK users mature
10 Jan 2008
Online audiences in the UK are ageing, according to research released by Nielsen, with older users showing a strong preference for trusted brands on the web.
Global online ad spend to surge
14 Dec 2007
A recent report published by ZenithOptimedia places global online ad spend ahead of radio in a forecast for 2008.
Britons top Europe for social networking
14 Dec 2007
According to a report by Ofcom, UK adults spend an average of 5.3 hours a month on social networking sites, with 25 per cent doing so as many as 23 times per month.
CPM leads publishers' revenue streams
12 Dec 2007
Seventy two per cent of publishers are expecting an increase in income from CPM advertising next year and 67 per cent are predicting a rise in digital sponsorship, according to research by Econsultancy and Convera. Just under two thirds are expecting a rise in paid search (PPC) revenue.
Sixth AOP Census to launch
29 Nov 2007
In a year in which AOP has discussed the next generation of user-generated content, harnessing online video, whether mobile will ever work for publishers and the wonderful world of widgets, it is time to delve into the core of AOP members’ businesses and launch the sixth AOP Census.
TV downloads almost double
29 Nov 2007
The number of UK users watching internet TV has increased steadily in the past year, according to Continental Research’s Autumn 2007 Internet & Convergence Report: In particular the number watching shows they have previously downloaded from the internet has almost doubled from 1.3m in 2006 to 2.4m in 2007.
17 per cent befriend brands
29 Nov 2007
The annual Tech Tribe report, has revealed that 17 per cent of the 2,800 16-25 year-olds interviewed would be willing to 'make friends' with brands on social networks.
Convergence consumer survey available to members
29 Nov 2007
Thirty per cent of online consumers in the UK aged between 13 and 55 are streaming or downloading movie and TV content. In a report released by Olswang this week it was shown that demand for visual content online is increasing, but that consumers are not wiling to pay for it.
Third of Europeans use VoD
16 Nov 2007
Almost a third of European web users have watched a TV, film or video clip, compared with 12 per cent last year according to the European Interactive Advertising Association (EIAA).
UK heaviest social networkers
15 Oct 2007
UK social network users are the heaviest of all Europeans, in terms of hours spent, pages viewed, and the number of visits per month, according to a recent study by ComScore.
Internet marketing spend takes 6 per cent
15 Oct 2007
Spend on internet marketing now accounts for more than six per cent of total marketing spend, it's highest proportion yet according to the Bellwether Report.
Online adspend tops £1.3bn
05 Oct 2007
Online advertising broke through the £1.3 billion barrier in the first half of 2007, preventing further disappointment for the UK advertising industry.
Web TV services making an impact
05 Oct 2007
Combined web TV traffic to the UK's major broadcast sites is roughly equal to that of YouTube, according to a survey of 2,500 UK web users by Oliver and Ohlbaum.
UK homes online reaches 61 per cent
14 Sep 2007
The number of UK households now online has risen to 61 per cent – an increase of seven per cent over the past year (57 per cent in 2006), according to the latest National Statistics Omnibus Survey.
European silver-surfers savvy online
16 Aug 2007
Research announced today by the European Interactive Advertising Association (EIAA) reveals strongth growth in broadband adoption among 'silver surfers', and that 68 per cent of all European internet users aged 55 years and over now use broadband as their main point of internet connection.
