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	<title>AOP News</title>
	<link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/news.html</link>
	<description>The latest news from UK Association of Online Publishers</description>
	<language>en-gb</language>
	<copyright>Copyright: (C) UK Association of Online Publishers, http://www.ukaop.org.uk/cgi-bin/wms.pl/75</copyright>
	<managingEditor>info@ukaop.org.uk</managingEditor>
	<webMaster>info@ukaop.org.uk</webMaster>
	<lastBuildDate>Thu, 21 Aug 08 20:36:52 GMT</lastBuildDate>
	<ttl>15</ttl>	
	<item>
        <title>Latest addition to the programme - LinkedIn</title>
        <description>Kevin Eyres, MD Europe,&amp;nbsp;of LinkedIn, the world&amp;rsquo;s largest and most powerful professional network, and one of the UK&#39;s fastest growing online brands, will speak at 3C &amp;ndash; AOP&amp;rsquo;s Digital Summit on 1 October.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2032</link>
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	<pubDate>Thu, 21 Aug 08 00:00:00 GMT</pubDate>
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        <title>Full AOP Summit programme live</title>
        <description>The final programme AOP&#39;s Digital Publishing Summit is released today. We&#39;re offering special group booking and early bird discount rates. Download the AOP Digital Publishing Summit programme.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2045</link>
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	<pubDate>Thu, 21 Aug 08 00:00:00 GMT</pubDate>
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        <title>&amp;quot;Net newsers&amp;quot;: emerging US media consumption pattern</title>
        <description>A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US.&amp;nbsp; </description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2046</link>
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	<pubDate>Thu, 21 Aug 08 00:00:00 GMT</pubDate>
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        <title>AOP reviews and enhances member research offering</title>
        <description>As a result of an in-depth consultation with members, we&amp;rsquo;re delighted to announce that we will be substantially enhancing our member research offering.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2047</link>
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	<pubDate>Thu, 21 Aug 08 00:00:00 GMT</pubDate>
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        <title>AOP mobile forum speakers announced</title>
        <description>Blyk, Playphone, Que Pasa and&amp;nbsp;Reuters will all feature at AOP&#39;s mobile forum on 17 September, as experts in the field discuss mobile content, convergence and commercialisation at the Channel 4 Cinema.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2033</link>
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	<pubDate>Wed, 20 Aug 08 00:00:00 GMT</pubDate>
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        <title>Ofcom report shows On-demand TV in demand</title>
        <description>Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers&#39; push to offer these services online with rapidly increasing quality and volume.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2042</link>
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	<pubDate>Wed, 20 Aug 08 00:00:00 GMT</pubDate>
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        <title>IAB establishes online ad standards</title>
        <description>The IAB has unveiled the first industry-wide standards for online video pre-roll, mid-roll and post-roll advertising.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2043</link>
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	<pubDate>Wed, 20 Aug 08 00:00:00 GMT</pubDate>
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        <title>CNET&amp;rsquo;s GameSpot UK relaunched</title>
        <description>CNET&amp;rsquo;s gaming site GameSpot UK has relaunched, the new-look site including an in-page video player with high-definition content for all users, as well as multiple interactive features.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2031</link>
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	<pubDate>Mon, 18 Aug 08 00:00:00 GMT</pubDate>
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        <title>Clay Shirky to speak at 3C</title>
        <description>&amp;quot;a consistently prescient voice on networks, social software, and technology&#39;s effects on society&amp;quot; - Clay Shirky is set to make a rare UK appearance at&amp;nbsp;3C, AOP&#39;s&amp;nbsp;Digital Publishing Summit on 1 October.&amp;nbsp;</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2023</link>
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	<pubDate>Thu, 07 Aug 08 00:00:00 GMT</pubDate>
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        <title>Mark Cranmer appointed JICIMS chairman</title>
        <description>The Joint Industry Committee for Internet Measurement Systems (JICIMS) has appointed former Starcom Mediavest EMEA CEO Mark Cranmer as its first chairman - his appointment is key to the next stage in JICIMS&#39; development.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2030</link>
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	<pubDate>Thu, 07 Aug 08 00:00:00 GMT</pubDate>
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        <title>Greater ad effectiveness on&amp;nbsp;branded content sites, says OPA study</title>
        <description>Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association (OPA).</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2022</link>
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	<pubDate>Mon, 04 Aug 08 00:00:00 GMT</pubDate>
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        <title>Trust key to targeting&amp;rsquo;s future</title>
        <description>Speakers at AOP&amp;rsquo;s behavioural targeting (BT) forum, held at IPC Media on 30 July, predicted a future where all online ads have a &amp;lsquo;behavioural&amp;rsquo; element.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2021</link>
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	<pubDate>Thu, 31 Jul 08 00:00:00 GMT</pubDate>
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        <title>Future&amp;nbsp;web revenues up 39 per cent</title>
        <description>Future plc&#39;s online ad revenues have grown 39 per cent in the last nine months, with digital now accounting for 19 per cent of total group ad revenues.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2020</link>
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	<pubDate>Tue, 29 Jul 08 00:00:00 GMT</pubDate>
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        <title>Publishers to fight for copyright</title>
        <description>Copyright seems to be constantly under attack these days - from law makers; by consumer perceptions that content, especially online, should be free; from libraries wanting to make their content available outside their premises; and from Google and other big search engines which make money out of other people&#39;s content.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/legal/article.html?uid=2015</link>
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	<pubDate>Thu, 24 Jul 08 00:00:00 GMT</pubDate>
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        <title>Web holds strong, says Bellwether</title>
        <description>All sectors of marketing saw budget cuts with the exception of the internet, according to IPA&#39;s Bellwether Report for the second quarter of 2008.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2018</link>
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	<pubDate>Thu, 24 Jul 08 00:00:00 GMT</pubDate>
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        <title>NMA to support AOP Summit and Awards</title>
        <description>New Media Age (NMA) is&amp;nbsp;continuing its support of the AOP Awards and 3C Digital Publishing Summit as media partner for 2008. AOP is to benefit from advertising in both the New Media Age magazine and online at NMA.co.uk.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2016</link>
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	<pubDate>Thu, 24 Jul 08 00:00:00 GMT</pubDate>
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        <title>Mobile internet key for consumers</title>
        <description>Accessing the internet using a mobile is a key consideration for consumers. 60 per cent of respondents think it&#39;s important to be able to access the internet via their mobile, according to joint research conducted by AKQA Mobile and dotMobi.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=2003</link>
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	<pubDate>Wed, 23 Jul 08 00:00:00 GMT</pubDate>
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        <title>3C - AOP Digital Publishing Summit 2008</title>
        <description> Sly Bailey, Stefano Maruzzi, Clay Shirky and HSBC chief economist Dennis Turner will be among the speakers at AOP&#39;s Digital Publishing Summit on 1st October 2008 at the London Hilton Park Lane.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1996</link>
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	<pubDate>Thu, 17 Jul 08 00:00:00 GMT</pubDate>
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        <title>Jeremy Mason, Revenue Science on behavioural targeting</title>
        <description>&amp;quot;Over the past few years we have seen more discipline in behavioural audience segment creation, agency/publisher collaboration, and overall understanding of the value proposition for all sides.&amp;quot;</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1997</link>
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	<pubDate>Wed, 16 Jul 08 00:00:00 GMT</pubDate>
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        <title>John Snyder, Grapeshot on B2B Behavioural targeting</title>
        <description>&amp;quot;As soon as you mention behavioural people think it is just about advertising, but B2B publishers are actually a niche supplier of content to already well-defined audience segments who demand a relevance to their industry agenda.&amp;quot;</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1998</link>
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	<pubDate>Wed, 16 Jul 08 00:00:00 GMT</pubDate>
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        <title>Matthew Simpson, OMD on the agency view of behavioural targeting</title>
        <description>&amp;quot;If too many characteristics are identified no media owner is able to offer volume in the target audience. The technology is definitely available, however it is totally dependent on the application of available information, and this is what media owners are struggling with.&amp;quot;</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1999</link>
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	<pubDate>Wed, 16 Jul 08 00:00:00 GMT</pubDate>
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        <title>Nick Barnett, Phorm on the ethics of behavioural targeting</title>
        <description>&amp;quot;Behavioural targeting offers display advertising a significant opportunity to increase revenues and market share by taking search-style granularity and targeting ability and applying it to display.&amp;quot;</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=2000</link>
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	<pubDate>Wed, 16 Jul 08 00:00:00 GMT</pubDate>
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        <title>Web&amp;nbsp;boosts radio listening</title>
        <description>The number of people listening to radio via the web has mushroomed to 14.5m, growing 2.5m since November, according to Rajar research. Three quarters of &#39;Listen Again&#39; listeners said the service has no impact on the amount of live radio they listen to.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1991</link>
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	<pubDate>Thu, 10 Jul 08 00:00:00 GMT</pubDate>
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        <title>Touchpoints reflects shift online</title>
        <description>The IPA&#39;s second TouchPoints survey has highlighted the huge consumer shift towards digital media use over the past two years.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1990</link>
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	<pubDate>Thu, 10 Jul 08 00:00:00 GMT</pubDate>
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        <title>Brand Republic supports AOP Awards and Summit</title>
        <description>Brand Republic is to support the AOP Awards and 3C Digital Publishing Summit 2008 for the fourth year running, having come on board as the event&#39;s first online media partner in 2005.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1988</link>
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	<pubDate>Wed, 09 Jul 08 00:00:00 GMT</pubDate>
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        <title>AOP Summer Party Photos</title>
        <description>Many thanks to all of you who came along and for making it such a fun, and memorable evening - we hope you enjoyed yourselves. The Summer Party was held to thank&amp;nbsp;our members and&amp;nbsp;everyone who has supported AOP over the past 12 months.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1980</link>
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	<pubDate>Fri, 04 Jul 08 00:00:00 GMT</pubDate>
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        <title>Icann domain name shake up</title>
        <description>Domain names will no longer be limited to the standard &amp;lsquo;.com&amp;rsquo;s and &amp;lsquo;.co.uk&amp;rsquo;s by 2009, as companies are able to register almost any URL .ending they choose.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1992</link>
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	<pubDate>Thu, 03 Jul 08 00:00:00 GMT</pubDate>
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        <title>CBS local news harnesses blogs</title>
        <description>US local news network CBS is syndicating content with the help of bloggers, in a new twist on hyper-local which it claims is already profitable.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1993</link>
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	<pubDate>Thu, 03 Jul 08 00:00:00 GMT</pubDate>
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        <title>Behavioural targeting: opportunities, issues and ethics</title>
        <description>Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1979</link>
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	<pubDate>Thu, 26 Jun 08 00:00:00 GMT</pubDate>
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        <title>Media Innovation at OMM</title>
        <description>A senior panel of experts&amp;nbsp;brought the latest thinking on media innovation&amp;nbsp;to the Online Marketing and Media Show this week, in a session chaired by AOP director Ruth Brownlee.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1972</link>
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	<pubDate>Wed, 25 Jun 08 00:00:00 GMT</pubDate>
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        <title>Tackling online piracy in Europe</title>
        <description>The threat to Europe&#39;s creative industries from online copyright infringement featured heavily at a conference hosted by the Slovenian Presidency earlier this month.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/legal/article.html?uid=1975</link>
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	<pubDate>Wed, 25 Jun 08 00:00:00 GMT</pubDate>
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        <title>AOP Awards 08 live with new categories</title>
        <description>We are&amp;nbsp;delighted to announce that entry to the AOP Online Publishing Awards 2008 is now open, with new categories for best mobile site, best research and insights project, and two awards for best online ad sales team of the year (business and consumer.)</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1978</link>
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	<pubDate>Wed, 25 Jun 08 00:00:00 GMT</pubDate>
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        <title>Microsoft&#39;s plan for &#39;engagement mapping&#39;</title>
        <description>&amp;quot;What can you buy for $44bn?&amp;quot; - Yahoo, or, if that doesn&#39;t work out, then &amp;quot;all the world&#39;s airlines.&amp;quot; Chris Dobson, VP of online services at Microsoft gave his thoughts on the new media landscape at the Online Marketing and Media Show on 24th June.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1977</link>
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	<pubDate>Tue, 24 Jun 08 00:00:00 GMT</pubDate>
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        <title>Social media reaching mass audience</title>
        <description>Social media is becoming a more important staple of global media consumption for internet users, who now prefer reading content online, according to the latest survey from media agency Universal McCann.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1964</link>
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	<pubDate>Mon, 23 Jun 08 00:00:00 GMT</pubDate>
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        <title>3D browsers point to web&amp;rsquo;s future</title>
        <description>A next generation of browsers&amp;nbsp;may change the way we view the web, according to the Economist. The technologies have existed for a while, but only now are broadband and computer speeds taking them mass market.</description>
        
        <link>http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1976</link>
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	<pubDate>Mon, 23 Jun 08 00:00:00 GMT</pubDate>
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